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美联社:中国车登陆法兰克福盯上欧美市场
  时间:2005年09月20日20:50   来源:搜狐汽车   作者:路白 我来说两句我来说两句(0)
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  中国汽车登陆法兰克福车展,试图向全球展示其新车型的风采,并进一步杀入竞争激烈的欧洲和北美市场。

  在所有中国汽车企业中,吉利控股集团旗下的吉利汽车动作最大。该公司带来了5款新车,其中有一款被称为中国龙(china dragon,CD)的跑车。
江铃汽车则展示了与福特汽车的合资企业生产的一款SUV。华晨汽车则展示了一款即将在德国上市的中华轿车,其售价将在18000-22000美元之间。推荐:吉利华晨江铃 中国汽车品牌大闹欧洲车展

  吉利汽车老总李书福表示,他对中国汽车在法兰克福所引起的轰动感到愉快而惊讶。“欧洲和美国是我们梦想的两个市场,我们将努力进入这两个市场,”“但我们目前依然处在计划阶段,我们还不能保证何时进入这些市场。”

  正当其它中国制造商依然在组装国外品牌的汽车时,吉利则已经开始制造自己的汽车。李书福称,该公司今年的销量将超过14万辆,其中包括出口中东、非洲和南美的大约1万辆。吉利去年的销量为10万辆,包括出口5千辆。推荐:车展报道三:李书福和吉利改变了法兰克福

  致力于汽车产业研究的美国马里兰大学教授Peter Morici认为,中国汽车制造商正从欧美汽车产业接连不断的劳资纠纷中获益。“美国和德国汽车制造商似乎完全不能通过自己的力量解决内部的劳资纠纷问题。”“从中国进口汽车也许是一种可行的生存策略。”推荐:吉利、华晨、江铃首度参展 意图迥异

  对于中国汽车制造商而言,进入法兰克福车展之难甚于蜀道。这项车展对参展商有着严格的要求。参展企业必须没有知识产权方面的纠纷,并且拥有一定的市场份额。吉利汽车发言人张晓东(音译)表示,“许多中国汽车制造商没有被允许参加,原因是他们还不能满足这些苛刻的标准。”

  相对于产品遍布全球的欧美企业,中国汽车制造商的市场份额微乎其微。这些企业在中东、非洲或者南美有一些分销渠道,但在亚洲之外的名气并不大。

  另外,中国汽车企业还要面对丰田、本田、大发、现代等日本和韩国大企业的竞争。

  通用汽车首席执行官Rick Wagoner表示,中国在成为汽车市场的一个真正竞争对手之前还需要克服一些障碍。“我认为,如果不认真对待这个竞争威胁是愚蠢地。” Wagoner称,“如果我们不能吸取日本和韩国给我们的教训,我们受到同样的惩罚也是活该。另一方面,中国经济持续高速增长,所以我们猜测,中国汽车产能的大部分将用于满足国内市场的需求。”

  中国今年已经制造370万辆汽车,比上年增加8.2%。中国汽车产业协会表示,中国去年国内汽车销量达到240万辆,增长15%。而美国和欧洲去年的销量分别为1700万辆和1680万辆。

  但Morici教授认为,中国制造商可以象过去日本和韩国一样打动欧洲消费者。“欧洲已经证明可以接受日本车,而我认为欧洲同样会接受许多中国车。”

  中国的另外一家制造商,奇瑞汽车没有参加本届法兰克福车展。但该公司已经宣布与曾经成功将Yugo汽车引入美国市场的Malcolm Bricklin管理的Visionary Vehicles公司合作。他们雄心勃勃的计划在美国销售2百万辆奇瑞汽车。奇瑞计划从2007年开始向美国市场供货,其中包括一款紧凑型轿车和一款SUV。

  福特欧洲公司CEO Lewis Booth称,中国汽车制造商在欧洲市场的地位将逐步提高。只要福特保持其优良的设计并秉持其品牌价值就可以应对来自中国的挑战。他认为,“最终,还是要靠强有力的产品说话。”Booth同时表示,寻求低成本的供应商对于该公司同样是一件重要的事情。

  (编译:路白)

  版权声明:系搜狐汽车独家编译稿件。版权为搜狐汽车所有。转载请注明出处,否则一经发现,必将追究。文章系作者本人观点,与搜狐汽车无关。

  Chinese carmakers set sights on U.S. and Europe markets

  The Associated Press

  WEDNESDAY, SEPTEMBER 14, 2005

  FRANKFURT China's burgeoning auto industry has roared into the Frankfurt auto show, eager to create a splash with its new models and make inroads into the competitive European and North American markets.

  Geely Automobile, part of Geely Holding Group, had the biggest presence, bringing five models including a sports car called the CD, for China Dragon.

  Landwind Motor, part of Jiangling Landwind Motors, unveiled a four-wheel drive sport utility vehicle built in a joint venture with Ford Motor.

  And Brilliance, a Chinese company that has a joint venture with BMW, showed off its Zhonghua sedan, slated to go on sale in Germany this year for 18,000, or $22,000.

  The Geely Automotive chief executive, Li Shufu, said he was pleasantly surprised by the reaction the Chinese presence had caused.

  "The European and U.S. markets are two of our dream markets, so we will strive to reach them," he said on Tuesday. "But we are currently still planning and we are not sure when we will get there."

  While some other Chinese automakers assemble foreign-branded cars, Geely manufactures its own vehicles. Li said the company expected to sell more than 140,000 cars this year including about 10,000 for export, primarily to the Middle East, Africa and South America. Last year, Geely sold 100,000 cars, including 5,000 exports.

  Peter Morici, a University of Maryland business professor who follows the automotive industry, said Chinese manufacturers stood to benefit from the disputes that European and American companies are having with unions over wages, benefits and working hours.

  "U.S. and German automakers seem wholly unable to address their domestic labor problems, or lethargy in their own management," he said. "Importing cars from China may prove a survival tactic."

  It has been a difficult road for Chinese automakers to bring their wares to Frankfurt. The show has strict requirements about its exhibitors, including that they have no ongoing intellectual property rights disputes and have a certain amount of market share.

  "Many Chinese automobile manufacturers have not been allowed to participate because they could not meet these rigorous standards," said a spokesman for Geely, Zhang Xiaodong.

  Compared with European and U.S. automakers, whose brands are ubiquitous worldwide, Chinese makers' market shares are tiny. The companies have some distribution in the Middle East, Africa and South America but are not well known outside Asia.

  Even there, they face competition from the major Japanese automakers Toyota Motor, Honda Motor and Daihatsu Motor as well as Hyundai Motor of South Korea.

  Rick Wagoner, the General Motors chief executive, said China had some barriers to overcome before it could become a real player in the market.

  "I think it's going to be silly not to take the competitive threat seriously," Wagoner said. "If we haven't learned any lessons from Japan and Korea, we deserve the things that befall us. On the flip side, the growth in China continues to be so strong that our guess is that most of the capacity in China will be used to meet Chinese needs."

  China has built 3.7 million cars this year, an 8.2 percent gain from last year.

  The China Automotive Industry Association said sales of domestic cars rose 15 percent, to 2.4 million, last year. That compares with sales of 17 million vehicles in the United States last year and 16.8 million in Europe.

  But Morici said Chinese manufacturers could follow a trail to European consumers already blazed by Japanese and South Korean companies.

  "Europe has proven receptive to Japanese cars, and I think it will prove receptive to many Chinese cars," he said.

  Another Chinese carmaker, Chery Automotive, which based in east China's Anhui province, was not at the show. The company has announced plans with the auto importer Visionary Vehicles - run by Malcolm Bricklin, the man who brought the Yugo to the United States - to eventually sell 2 million Chery cars in the United States. The company plans to offer five models in the United States, ranging from a compact sedan to an SUV, starting in 2007.

  Lewis Booth, group vice president and chairman and CEO for Ford of Europe, said Chinese automakers will be a growing presence in the market and that Ford can meet the challenge with good designs and strong brands that hold their value.

  Booth said it also will be important for the company to keep finding low-cost suppliers.

  "At the end of the day, the business is going to be on the strength of the product," he said.

  FRANKFURT China 's burgeoning auto industry has roared into the Frankfurt auto show, eager to create a splash with its new models and make inroads into the competitive European and North American markets.

  Geely Automobile, part of Geely Holding Group, had the biggest presence, bringing five models including a sports car called the CD, for China Dragon.

  Landwind Motor, part of Jiangling Landwind Motors, unveiled a four-wheel drive sport utility vehicle built in a joint venture with Ford Motor.

  And Brilliance, a Chinese company that has a joint venture with BMW, showed off its Zhonghua sedan, slated to go on sale in Germany this year for 18,000, or $22,000.

  The Geely Automotive chief executive, Li Shufu, said he was pleasantly surprised by the reaction the Chinese presence had caused.

  "The European and U.S. markets are two of our dream markets, so we will strive to reach them," he said on Tuesday. "But we are currently still planning and we are not sure when we will get there."

  While some other Chinese automakers assemble foreign-branded cars, Geely manufactures its own vehicles. Li said the company expected to sell more than 140,000 cars this year including about 10,000 for export, primarily to the Middle East , Africa and South America . Last year, Geely sold 100,000 cars, including 5,000 exports.

  Peter Morici, a University of Maryland business professor who follows the automotive industry, said Chinese manufacturers stood to benefit from the disputes that European and American companies are having with unions over wages, benefits and working hours.

  " U.S. and German automakers seem wholly unable to address their domestic labor problems, or lethargy in their own management," he said. "Importing cars from China may prove a survival tactic."

  It has been a difficult road for Chinese automakers to bring their wares to Frankfurt . The show has strict requirements about its exhibitors, including that they have no ongoing intellectual property rights disputes and have a certain amount of market share.

  "Many Chinese automobile manufacturers have not been allowed to participate because they could not meet these rigorous standards," said a spokesman for Geely, Zhang Xiaodong.

  Compared with European and U.S. automakers, whose brands are ubiquitous worldwide, Chinese makers' market shares are tiny. The companies have some distribution in the Middle East , Africa and South America but are not well known outside Asia .

  Even there, they face competition from the major Japanese automakers Toyota Motor, Honda Motor and Daihatsu Motor as well as Hyundai Motor of South Korea .

  Rick Wagoner, the General Motors chief executive, said China had some barriers to overcome before it could become a real player in the market.

  "I think it's going to be silly not to take the competitive threat seriously," Wagoner said. "If we haven't learned any lessons from Japan and Korea , we deserve the things that befall us. On the flip side, the growth in China continues to be so strong that our guess is that most of the capacity in China will be used to meet Chinese needs."

  China has built 3.7 million cars this year, an 8.2 percent gain from last year.

  The China Automotive Industry Association said sales of domestic cars rose 15 percent, to 2.4 million, last year. That compares with sales of 17 million vehicles in the United States last year and 16.8 million in Europe .

  But Morici said Chinese manufacturers could follow a trail to European consumers already blazed by Japanese and South Korean companies.

  " Europe has proven receptive to Japanese cars, and I think it will prove receptive to many Chinese cars," he said.

  Another Chinese carmaker, Chery Automotive, which based in east China 's Anhui province, was not at the show. The company has announced plans with the auto importer Visionary Vehicles - run by Malcolm Bricklin, the man who brought the Yugo to the United States - to eventually sell 2 million Chery cars in the United States. The company plans to offer five models in the United States , ranging from a compact sedan to an SUV, starting in 2007.

  Lewis Booth, group vice president and chairman and CEO for Ford of Europe, said Chinese automakers will be a growing presence in the market and that Ford can meet the challenge with good designs and strong brands that hold their value.

  Booth said it also will be important for the company to keep finding low-cost suppliers.

  "At the end of the day, the business is going to be on the strength of the product," he said.

  

(责任编辑:陈昊)


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