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“中国龙”来到了欧洲!这是一款由中国制造的廉价汽车。中国的汽车制造商在过去同西方同行的合作中获得了相当的技能。中国车的发动机已经点火,但分析家认为,这个新的亚洲竞争对手还不会造成现实性的威胁。推荐:法兰克福“汽车奥运会”腾起“中国龙”
与往常车展上豪华品牌风光独揽的情况不同,2005法兰克福车展上,三家中国汽车制造商注定成为明星。
吉利汽车是三家参展中国企业之一,他们带来了5款新车,其中一款跑车被称为“中国龙”(China Dragon, CD).
江铃汽车则将其陆风SUV带到了法兰克福。推荐:美人豹将改名中国龙 6座车亮相法兰克福
宝马公司在中国的合资公司华晨所展示的则是其中华轿车。中华轿车将于年底开始在德国上市,售价在18000欧元左右。推荐:美联社:中国车登陆法兰克福盯上欧美市场
与上汽集团等大型企业不同,这三家企业属于中国的第二档汽车制造商。但由这几家企业所引领的亚洲汽车制造商的第三次浪潮已经日益汹涌。一位在《欧洲汽车新闻》工作的德国记者警告西方汽车制造商们不要“低估”来自中国的竞争,因为他们现在的状况与当年的日本和韩国一样。推荐:路透社:廉价中国车现身撬动国际巨头神经
一些资深汽车产业分析家表示,大量欧洲消费者购买汽车的目的非常简单,只不过是为了从一个地方到达另一个地方。他们将汽车作为一种纯粹的交通工具而非奢侈品。随着购买力的下降,欧洲对廉价汽车的需求日益旺盛。雷诺汽车罗马尼亚公司生产的价格为8000欧元的Logan汽车所取得的成功就是这一趋势的明证。
然而,贴有“中国制造”标签的汽车在欧洲市场取得突破性进展之前还需要有一个证明自己价值的过程。Mercer管理咨询公司巴黎办事处主管Remi Cornubert称,“我们购买汽车不会象买体恤或者塑料玩具一样随便,即使价格非常低。要大众购买不知名并且产品质量还没有经过检验的中国车不是一朝一夕的事情。”“中国进入汽车市场是个现实,但在欧洲市场不会立即成为一个大规模现象。”他指出,韩国大宇和现代汽车花了12年的时间才制造出吸引消费者并且质量可靠的汽车。
汽车研究中心(CAR)专家Dudenhoeffer也认为,由于质量问题以及设计新颖程度的问题,中国汽车还不会在短期内对其它主要汽车制造商构成威胁。他预计,到2010年,中国汽车将占据欧洲市场的1.5%。
由于中国致力于超过德国成为继美国和日本之后的世界第三大汽车生产国,中国的汽车制造商们也将得到中国政府方面的大力支持。
日本三菱汽车总裁西冈乔(Osamu Masuko)向媒体表示,“中国汽车制造商是来了,但他们很难象过去韩国现代一样很快找到自己的位置。”“不仅仅因为技术在不断更新,而且政治气候也不会非常符合他们的愿望。”后一句话显然暗指近期中国与欧盟之间的纺织品贸易纠纷。
编译:路白
版权声明:系搜狐汽车独家编译稿件。版权为搜狐汽车所有。转载请注明出处,否则一经发现,必将追究。文章系作者本人观点,与搜狐汽车无关。
Chinese 'dragons' are coming as western automakers eye the new competitor
Time is GMT + 8 hours
Posted: 13-Sep-2005 16:39 hrs
A Chinese model poses next to a car from Chinese carmaker Geely. Far from the usual auto show-stoppers like the luxury Mercedes sedan or Porsche sportcar, three Chinese car makers are set to be the alternative stars of the 2005 Frankfurt Auto Show which opens September 12
The Chinese "dragon" is coming to Europe, one of the new affordable cars made in China by manufacturers who honed their skills working for western car makers. Now the wheels have turned but analysts see no immediate threat from this new Asian competitor.
.
Far from the usual auto show-stoppers like the luxury Mercedes sedan or Porsche sportcar, three Chinese car makers are set to be the alternative stars of the 2005 Frankfurt Auto Show, which officially opens Tuesday.
.
The Chinese line-up includes Geely with five models, featuring a sportscar dubbed CD for "China Dragon".
.
Importer Landwind is unveiling a four-wheel drive vehicle by Jiangling, a joint venture with Ford in China, and Brilliance, a Chinese venture with BMW, is showcasing its sedan Zhonghua, which should be on sale in Germany by the end of the year starting at 18,000 euros (21,000 dollars).
.
The three Chinese companies are "the second cut," unlike the big manufacturers such as Shanghai Automotive Industry Corp (SAIC), noted Ferdinand Dudenhoeffer of the Center for Automotive Research (CAR).
.
But this third wave of Asian car makers is just getting revved up.
.
A German journalist in Automobile News Europe drove home a warning to western automakers not to "underestimate" the Chinese competition as they did in the past with the Japanese and the Koreans.
.
Many European consumers need "cars to simply go from point A to point B. That's exactly what the Chinese cars arriving in Europe offer," Jens Dralle wrote in an recent article.
.
The demand in Europe for inexpensive cars has grown as buying power has declined, evidenced by the success of the Logan made by Renault's Dacia division in Romania, which sells for about 8,000 euros.
.
Still, automobiles "made in China" will have to prove their worth before making a breakthrough in the European market.
.
"We do not buy a car like a shirt or a plastic toy, even if the price is much cheaper. Switching to Chinese products with unknown brands and uncertain quality is not something that's going to happen tomorrow," said Remi Cornubert, director of the Paris bureau of Mercer Management Consulting.
.
China's entry into the auto market "is real, but it is not going to immediately become a massive phenomenon in Europe," Cornubert said.
.
He pointed out that it took Korean car makers Hyundai and Daewoo "a dozen years to make attractive cars with acceptable quality."
.
Dudenhoeffer does not see "any threat in the short term due to problems with quality and design which are not that exciting," he said. He expects the Chinese to have about 1.5 percent of the European market in 2010.
.
Chinese car makers have the support of the government in Beijing, as China's ambition is to overtake Germany as the world's third largest automobile producer, after the United States and Japan.
.
"The Chinese car makers are coming but it will be difficult for them to find a place as quickly as Hyundai did in the past," the president of Japan's Mitsubishi, Osamu Masuko, told journalists.
.
"Not only because the technologies never stop improving but also because the political climate will not be strongly in its favor," he added, alluding to the recent battle between the European Union and China over textile imports. — AFP The Chinese "dragon" is coming to Europe, one of the new affordable cars made in China by manufacturers who honed their skills working for western car makers. Now the wheels have turned but analysts see no immediate threat from this new Asian competitor.
.
Far from the usual auto show-stoppers like the luxury Mercedes sedan or Porsche sportcar, three Chinese car makers are set to be the alternative stars of the 2005 Frankfurt Auto Show, which officially opens Tuesday.
.
The Chinese line-up includes Geely with five models, featuring a sportscar dubbed CD for "China Dragon".
.
Importer Landwind is unveiling a four-wheel drive vehicle by Jiangling, a joint venture with Ford in China, and Brilliance, a Chinese venture with BMW, is showcasing its sedan Zhonghua, which should be on sale in Germany by the end of the year starting at 18,000 euros (21,000 dollars).
.
The three Chinese companies are "the second cut," unlike the big manufacturers such as Shanghai Automotive Industry Corp (SAIC), noted Ferdinand Dudenhoeffer of the Center for Automotive Research (CAR).
.
But this third wave of Asian car makers is just getting revved up.
.
A German journalist in Automobile News Europe drove home a warning to western automakers not to "underestimate" the Chinese competition as they did in the past with the Japanese and the Koreans.
.
Many European consumers need "cars to simply go from point A to point B. That's exactly what the Chinese cars arriving in Europe offer," Jens Dralle wrote in an recent article.
.
The demand in Europe for inexpensive cars has grown as buying power has declined, evidenced by the success of the Logan made by Renault's Dacia division in Romania, which sells for about 8,000 euros.
.
Still, automobiles "made in China" will have to prove their worth before making a breakthrough in the European market.
.
"We do not buy a car like a shirt or a plastic toy, even if the price is much cheaper. Switching to Chinese products with unknown brands and uncertain quality is not something that's going to happen tomorrow," said Remi Cornubert, director of the Paris bureau of Mercer Management Consulting.
.
China's entry into the auto market "is real, but it is not going to immediately become a massive phenomenon in Europe," Cornubert said.
.
He pointed out that it took Korean car makers Hyundai and Daewoo "a dozen years to make attractive cars with acceptable quality."
.
Dudenhoeffer does not see "any threat in the short term due to problems with quality and design which are not that exciting," he said. He expects the Chinese to have about 1.5 percent of the European market in 2010.
.
Chinese car makers have the support of the government in Beijing, as China's ambition is to overtake Germany as the world's third largest automobile producer, after the United States and Japan.
.
"The Chinese car makers are coming but it will be difficult for them to find a place as quickly as Hyundai did in the past," the president of Japan's Mitsubishi, Osamu Masuko, told journalists.
.
"Not only because the technologies never stop improving but also because the political climate will not be strongly in its favor," he added, alluding to the recent battle between the European Union and China over textile imports. — AFP The Chinese "dragon" is coming to Europe, one of the new affordable cars made in China by manufacturers who honed their skills working for western car makers. Now the wheels have turned but analysts see no immediate threat from this new Asian competitor.
.
Far from the usual auto show-stoppers like the luxury Mercedes sedan or Porsche sportcar, three Chinese car makers are set to be the alternative stars of the 2005 Frankfurt Auto Show, which officially opens Tuesday.
.
The Chinese line-up includes Geely with five models, featuring a sportscar dubbed CD for "China Dragon".
.
Importer Landwind is unveiling a four-wheel drive vehicle by Jiangling, a joint venture with Ford in China, and Brilliance, a Chinese venture with BMW, is showcasing its sedan Zhonghua, which should be on sale in Germany by the end of the year starting at 18,000 euros (21,000 dollars).
.
The three Chinese companies are "the second cut," unlike the big manufacturers such as Shanghai Automotive Industry Corp (SAIC), noted Ferdinand Dudenhoeffer of the Center for Automotive Research (CAR).
.
But this third wave of Asian car makers is just getting revved up.
.
A German journalist in Automobile News Europe drove home a warning to western automakers not to "underestimate" the Chinese competition as they did in the past with the Japanese and the Koreans.
.
Many European consumers need "cars to simply go from point A to point B. That's exactly what the Chinese cars arriving in Europe offer," Jens Dralle wrote in an recent article.
.
The demand in Europe for inexpensive cars has grown as buying power has declined, evidenced by the success of the Logan made by Renault's Dacia division in Romania, which sells for about 8,000 euros.
.
Still, automobiles "made in China" will have to prove their worth before making a breakthrough in the European market.
.
"We do not buy a car like a shirt or a plastic toy, even if the price is much cheaper. Switching to Chinese products with unknown brands and uncertain quality is not something that's going to happen tomorrow," said Remi Cornubert, director of the Paris bureau of Mercer Management Consulting.
.
China's entry into the auto market "is real, but it is not going to immediately become a massive phenomenon in Europe," Cornubert said.
.
He pointed out that it took Korean car makers Hyundai and Daewoo "a dozen years to make attractive cars with acceptable quality."
.
Dudenhoeffer does not see "any threat in the short term due to problems with quality and design which are not that exciting," he said. He expects the Chinese to have about 1.5 percent of the European market in 2010.
.
Chinese car makers have the support of the government in Beijing, as China's ambition is to overtake Germany as the world's third largest automobile producer, after the United States and Japan.
.
"The Chinese car makers are coming but it will be difficult for them to find a place as quickly as Hyundai did in the past," the president of Japan's Mitsubishi, Osamu Masuko, told journalists.
.
"Not only because the technologies never stop improving but also because the political climate will not be strongly in its favor," he added, alluding to the recent battle between the European Union and China over textile imports. — AFP (责任编辑:陈昊)
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