International Launch, First in China
Dongfeng Citroën C-Triomphe Makes a High-profiled Launching Show
On February 18, 2006, Dongfeng Citroën unveils a new car at the new car
press conference held in Shenzhen. The day for the long-awaited international
launch for this exciting new model, initially in China, has finally come.
At the presentation, Dongfeng Citroën announces three important items:
unveiling its Chinese name as C-Triomphe (Kai Xuan); opening to public its
preciously classified information about main configurations and specification;
and pronouncing its price range in order for dealers to start order taking. As a
result, Dongfeng Citroën creates a spectacular wave of "C-Triomphe" in the
Chinese auto market at the beginning of early spring, 2006.
Greeting C-Triomphe -- from Success to Excellence
Triomphe (Kai Xuan) connotes a rich and profound meaning in Chinese. It
indicates victory, joy and celebration. With that name of "Kai Xuan", Dongfeng
Citroën wishes to express the car's positioning and its high expectations about
According to what is officially introduced, Dongfeng Citroën C-Triomphe is
developed from PSA's global technical plateform, and the process lasts for 3
years. This sedan of 3-box and 4-door demonstrates the latest designing trend,
applies international standard and reflects a strong contemporary European styling in passenger
car development, all thanks to the careful integration by its Design Manager, Mr. Oleg Son. Ever
since the first step in its research and development (R&D), this product has
been listed in the overall product development plan of the PSA Peugeot-Citroën
Group. It is expected that the Dongfeng Citroën C-Triomphe will eventually set a
new industry benchmark in terms of styling, safety, comfort and driving
performance in Chinese car market.
The consumers for Dongfeng Citroën C-Triomphe are targeted at people aged
25-45, including young professionals and well educated middle aged people with
some success in their life and on the way to their second career breakthrough.
Both groups within this target consumers are the backbones of their families and
society and are full of high confidence and high expectations for their life and
career They also demonstrate a spirit of innovation, consideration, elegance and
modern thinking. Compared with tradition, they possess contemporary attitudes
toward work and lifestyle and pay attention to the quality of life. The name of
"C-Triomphe" can properly demonstrate the values and expectations of those
people. It is expected that Dongfeng Citroën can strive to become a strong and
reliable partner of the targeted customers, as is shown by the outstanding
features of C-Triomphe which will make the quality of their driving experience
improved in many aspects. The core value of C-Triomphe is summarized and
demonstrated by the slogan declared by Mr. Debonnet, the General Manager of
Dongfeng Citroën: "Leading Technology Intelligently Created for People with
Vision and Born for Excellence ."
The True C-Triomphe -- A Demonstrated Cutting - Edged Competitiveness
At his introduction of the new car, Mr. Yuan Gang, Vice General Manager of
Dongfeng Citroën, notes: "Dongfeng Citroën C-Triomphe, with an equipment level
and performance usually found only in higher segment models, rivals the
competition of the Class B car market. Therefore, we can predict that after the
market launch of C-Triomphe, a new benchmark will be established for equipment,
performance standards of the 2.0 engine car market due to the car.
As a representative model of European cars, Dongfeng Citroën C-Triomphe has
possessed a remarkable optimum mix of performance and technical features in its
design consideration. It does not go to extreme in one aspect such as mechanical
feature at the expense of another such as economic performance, etc. Rather, it
adjusts the overall design to a comparatively well-balanced state of elaborate
engineering that integrates safety, comfort, handling, economy and appearance.
Beyond this, C-Triomphe provides a special focus on safety equipment and
features, exceeding Class B car standards. Therefore, C-Triomphe, in total, has
achieved an advanced and well-balanced overall performance with outstanding
Innovative European design styling: C-Triomphe has assimilated the world's
latest design trend: chrome double spanning chevrons that uniformly integrate
with the radiator grille; the boomerang-shaped headlights rise up, demonstrating
sleek aerodynamics; the front end appears bold and forceful; the streamlined
body exhibits smooth elegance. The overall appearance is modern, yet stately,
grand and full of vitality, exemplifying the grandness and stability of the
modern European automobiles.
According to Mr. Oleg Son, Design Manager of C-Triomphe, the design of
C-Triomphe incorporates core scientific and technological principles of Citroën
brand and holds a place at the forefront of up-to-date European car designing
trend. Citroën brand is recognized as one of the world's trendsetters in the
area of car design. The technology center of Citroën attaches special importance
to the design of C-Triomphe.
Most conspicuous among the features and benefits, C-Triomphe comes with the unique multifunctional
fixed-centered controls steering wheel which is innovatively developed by
Citroën. The feature enables drivers to control all operations without taking
their hands off the steering wheel, which enhances both the convenience and
safety of driving. In addition, such high-tech features as the central
translucent instrument cluster, Chinese-language on-board computer, and
variable-assistance power steering, combined, will bring more comfort and
convenient driving experience to customers.
Perfect Safety--All-around Consideration: Dongfeng Citroën C-Triomphe is
the only car model, among domestic Class B 2.0 L cars, adopting ESP of Germany's
BOSCH across its range. The up-to-date technology marks a new milestone in
active safety. Under emergency situation of sideslipping, due to curves in the
roads or sudden avoidance, the erratic driving path of the car will be
automatically corrected thus ensuring restored driving stability and safety.
C-Triomphe is equipped with the ESP system, developed by BOSCH-the only
technology of its kind to be recognized as the best in the world. C-Triomphe
also incorporates the dual-function directional Xenon headlamps. Both high and
low beams are sources with Xenon energy. This leading technology of Citroën
brand ensures broader, clearer vision for drivers and safer driving.
In addition, C-Triomphe equips itself with cruise control setting, speed
limiter, four safety airbags and two curtain airbags at front and rear, AFU,
multiple-channel transmission system CAN network, warning indicators that light
up automatically, and four-door touch-style anti-clipping electric windows. The
rich features enable the safety level of C-Triomphe to reach an equivalent to
that of higher Class C car standards.
Besides the rich safety equipment, Dongfeng Citroën C-Triomphe reflects the
European car tradition of seamlessly integrating safety features into the
overall design: a highly-strenghened overall car body structure with an inclined
anti-collision beam and collision bumper. At the same time, a reinforced
horizontal beam is constructed across the center of the roof forging ring
protection with pillars A and B, thus greatly enhancing the overall
anti-collision capabilities of the car. The unique pedestrian collision
protection bumper bar also fully reflects the overall safety concept of European
cars and Citroën's design idea of "putting people first."
Outstanding Power--"King of Acceleration": C-Triomphe has adopted the 2.0i
16V petro engine used on C5, which generates a maximium power of 108 KW and a
maximum torque of 200 NM. It is the most powerful car of its class in the
market. Not only is C-Triomphe the undisputed king of acceleration in its class,
it can also compete with models in higher classes. We have every reason to
believe that the car will be a favorite among drivers with a taste for strong
power. At the same time, fuel consumption is only 6.6 liters at a constant speed
of 90km/h and is meeting Euro IV emission standard. This will undoubtedly
attract domestic upper medium segment sedan consumers due to continuous petro
prices hike over the past months.
Experiencing Comfort--an Optimum Balance for Static and Dynamic Driving:
The combination of these outstanding safety and power performance features
enhances the overall feeling of satisfaction for the driver, consistent with
Citroën's reputation for superior comfort.
In the area of comfort, the 4802mm car body, together with the 2710mm
wheelbase and the 1512mm height of the car create comfortable interior space for
all passengers. The eight-directional electric adjustable seat design meets the
design principle of ergonomic engineering. With moderate softness and
outstanding contour compatibility, it can effectively diminish the impact of car
body vibration. Elaborate workmanship, carefully selected materials, attractive
trim styling, together with a spacious trunk, rear-seat vents, automatic climate
control, storage grids, a self-refrigerated sundry box, and a noise reduction
device, all combine to offer a perfect and equally comfortable environment for
the driver and the passengers alike. Citroën has world-renowned chassis
technology. The precise steering performance, handling and outstanding
suspension system have given rise to coordinated and efficient performance,
making the driving experience freer, smoother and more comfortable.
Expecting C-Triomphe -- the Car Most Anticipated in Auto Market 2006
Dongfeng Citroën starts order taking for C-triomphe by dealers as from
February 18 after Dongfeng Citroën announcing its selling price range. In view
of the level of C-Triomphe's equipment and technological features which rival
those typically found only in higher class cars, this price demonstrates the
competitive cutting edge, as well as its ambition for the car to become a
leading player in this market.
The 2.0 L displacement market has gained increasing attention from
consumers in recent years. There is every reason to believe that with the
increase of consumption level and China's continuing economic growth, this
market is sure to attract even more attention, enabling even greater potential
and creating a broader market from which Dongfeng Citroën C-Triomphe can fully
demonstrates its formidable competitive strengths.
The arrival of this new global car, first launched in China, demonstrates
the constant and ever-increasing ambition of Citroën in China's market. It is a
masterpiece, one that exemplifies Dongfeng Citroën's strive towards higher-end
market and illustrates the company's long term strategy to establish itself
strongly in China's market. The arrival of Dongfeng Citroën C-Triomphe is sure
to create a new round of competition in China's market and become the buzz word
of the medium to upper medium car segment in 2006.