Self-owned brand models of GAIG kick off

Citing an undisclosed source from First Financial Daily that in 15th this month, around the location of Guangzhou Automobile Industry Group’ s passenger vehicle program in the Village Fuxu which is in the town Hualong belongs to Fanyu District in Guangzhou, banana plantations of more than 160 acres have been swept away and the road leading to the outside is being built at a high speed. Facing the officials of Guangzhou Development and Reform Commission concerned , Wusong, the vice manager of Guangzhou Automobile Industry Group, who is also the manager of the passenger vehicle program has expressed his sufferings naming their first self-owned brand car model and designing a logo for it. ‘The number of names collected from the Internet is at last 10 thousand, which all sound good, however, I have to select only one.’

Though troubled a lot, the programs of self-owned brand engine group and OEM are carried forward. According to Wusong, the registered capital of passenger vehicle program of their company reaches to 1.2 billion Yuan and its investment amount is high to 3 billion Yuan. The producing capacity of the first phase is projected to be 100 thousand while a large space of 20 thousand will be reserved. ‘This layout is mainly due to a lesson taught by Guangzhou Honda’s program. Years ago, Guangzhou Honda had to search for new place to reconstruct workshops for not designing space for capacity expansion in the very beginning when their capacity became saturated. Wu told CBN reporter.

On their schedule, their self-owned brand is target at B-class car market firstly，then will follow economy cars and luxury cars the last. ‘At present stage B-class cars which we are most familiar with are also the strongest suit of our Guangzhou Automobile Industry Group. In addition, now the number of B-class cars and the better types are comparatively smaller among domestic self-owned brands’ Wusong has said so.

When the first self-owned brand model of Guangzhou Automobile Industry Group will be available in the market is also widely concerned by the public. Correspondingly, Wusong have revealed that their self-owned brand engine program will finish debugging at the end of December and small batch production can be achieved in March next year. As to carloads, they are expected to be available in November next year before the Asian Games and will be put into service during the Games. After Asian Games, new models will emerge in the market formally.

Referring to the displacement capacity of their new products, at present 1.8-litre type and 2.0-litre type are designed temporarily. ‘Later we will introduce some models of smaller displacement. According to Wusong, the localization rate of car models in initial phase will be high to 90%.（Translator: Yalong/Jessie）

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