BMW at 2010 Auto China Beijing.auto show

　　Celebrating the world premiere of a new Luxury Performance Sedan developed specifically for the Chinese market, German premium car maker BMW is setting the highlight at the 2010 Auto China Show in Beijing – the first-ever public presentation of the long-wheelbase version of the new BMW 5 Series Sedan.

　　This new model built at BMW’s Shenyang Plant is exclusive to the Chinese car market with the engine variants BMW 535Li, BMW 528Li and BMW 523Li..

　　Developed brand-new from the ground up, this outstanding sedan combines excellent grand touring comfort especially at the rear and a truly luxurious interior with prestigious design full of modern elegance and the driving pleasure so typical of BMW.

　　The other new models BMW is presenting at Auto China 2010 for the first time in Asia include the new BMW X5, the new BMW 3 Series Coupé, and the new BMW 3 Series Convertible.

　　Consistent extension of the model portfolio serves to further strengthen BMW’s position in the dynamically growing Chinese car market. At the same time the start of production of the long-wheelbase version of the new BMW 5 Series Sedan in China underlines the significance of the Shenyang Plant. A further essential point is that BMW is using its innovative power unique the world over to develop vehicle concepts combining Sheer Driving Pleasure at its best with a growing awareness for sustainable mobility.

　　Precisely this is why BMW is presenting not only the latest models to the public at Auto China from 23 April – 2 May 2010, but also future-oriented vehicle concepts created in the context of the BMW EfficientDynamics development strategy. The focus, in particular, is on the Asian premiere of the BMW Concept ActiveE and the BMW Vision EfficientDynamics.

　　The long-wheelbase version of the new BMW 5 Series Sedan: tailor-made for the Chinese car market.

　　Introducing the long-wheelbase version of the BMW 5 Series Sedan, BMW is presenting a premium car with qualities and features oriented specifically to the particular requirements and demands of the Chinese market. Through its design alone, the new model brings out the powerful shape and stylish, elegant lines of the new BMW 5 Series Sedan in yet another, unique interpretation. Wheelbase up by 14 centimetres or 5.5” serves entirely to offer even more space on the rear seats. From outside the car is dominated by its dynamic lines borne out in particular by the elegant, stretched body of the new BMW 5 Series with its long wheelbase and the long engine compartment lid with short overhangs front and rear.

　　Powerful straight-six engines allow a level of performance significantly greater than on the former models. Using a wide range of BMW EfficientDynamics technologies, this extra performance and sportiness comes together with a further reduction in both fuel consumption and emissions. At the same time superior suspension technology makes the long-wheelbase version of the new BMW 5 Series Sedan the benchmark in its segment in terms of both agility and driving comfort.

　　The new Sedan also underlines its innovative character through a wide range of driver assistance systems in some cases exclusive to BMW, including options such as the Head-Up Display, BMW Night Vision even able to detect individual persons, the BMW Parking Assistant, and Lane Departure Warning.

　　Powerful, elegant design symbolising superior driving pleasure and long-distance comfort.

　　In its overall looks and appearance, the long-wheelbase version of the new BMW 5 Series Sedan stands out clearly as both a modern and highly representative car. Particularly the front end with its upright BMW kidney grille and very expressive dual round headlights conveys a unique touch of charismatic presence. The daytime lights function is provided in combination with optional xenon headlights using LED light rings, while the direction indicators moved far to the outside are each made up of ten LED units.

　　The harmonious proportions so clear above all from the side of the new BMW 5 Series Sedan clear underline the perfect balance of sportiness and driving comfort the new model has to offer. Detailed modifications in design along the roofline and the side silhouette give the long-wheelbase version of the new 5 Series Sedan a very good balance of proportions as yet another highlight. The extended side window area, in turn, makes the C-pillar look particularly slender and dynamic, while last but certainly not least the coupé-like flowing roofline comes out even more convincingly thanks to the greater length of the car.

　　The sculptural shape so typical of BMW brings together the side sections and the rear end to form one harmonious whole. The L-shaped rear light clusters with their three LED-fed rows of lights again reflect the typical look of the brand including its unmistakable night design. And as the final point in this context, the direction indicators and brake lights are also made up of LED light units.

　　Interior: even more space for luxury and innovation.

　　Inside the long-wheelbase version of the new BMW 5 Series Sedan, the combination of high-tech functions and elegant design creates a unique impression of superior, modern style. The luxurious ambience and the most sophisticated features set the foundation for a new benchmark in long-distance comfort quite unique in this segment, the design of the cockpit and centre console emphasising the car’s orientation towards the driver. The displays in the instrument cluster in Black Panel technology as well as the iDrive control system featured as standard likewise contribute to the superior driving experience at all times.

　　On the generously dimensioned rear seats, the long-wheelbase version of the new BMW 5 Series Sedan offers a host of equipment and design features both in standard trim and as an option – features developed specifically for this special model to give the passengers an even greater feeling of well-being. Both grand touring comfort and the opportunities to use the Sedan as a mobile office reach a new level of perfection never seen before in this class.

　　The BMW 528Li and the BMW 535Li both come as standard with a full control unit for the audio system at the rear, comprising a Controller integrated in the centre armrest. Folding and illuminated vanity mirrors as well as two cupholders on the front and rear seats each likewise come as standard, while special reading lights at the rear and a cooling box are available as options.

　　The comfort seat bench developed specifically for the long-wheelbase version of the new BMW 5 Series Sedan offers ample space for three passengers. The two outer seats are contoured like individual seats, with the more raked backrest providing a particularly comfortable seating position plus additional headroom. Individual temperature and ventilation control on all seats, finally, is ensured by optional four- zone automatic air conditioning.

　　The Executive Equipment Line available on the BMW 535Li guarantees a particularly exclusive style of motoring. The features in this case include a folding table integrated in the backrest of the front passenger seat and a rear-seat entertainment system complete with eight-inch monitors.

　　The position of the front passenger’s seat may be adjusted both from the driver’s side and from the rear. A further unique element in the segment of the new BMW 5 Series Sedan is the electrically adjustable sunblinds on the rear side windows. Like the rear sunblind, the side blinds are controlled by switches on the right and left rear seat.

　　Further options enhancing grand touring comfort to an even higher level include the navigation system Professional as well as Ambient Lights with light bars in the front-seat backrests. The long-wheelbase version of the new BMW 5 Series Sedan is available in addition with no less than three different HiFi systems, while the entertainment system may be supplemented by a TV function for the reception of digital television programmes.

　　The luggage compartment in the long-wheelbase version of the new BMW 5 Series Sedan accommodates up to four 46-inch golf bags – and even if the car is fitted with a cooling box, there is still enough space for three golf bags of this big size. The safety equipment boasted by BMW’s new Sedan, on the other hand, includes features such as frontal and side airbags as well as curtain head airbags on both rows of seats and ISOFIX child seat fastenings at the rear.

　　Driving experience: powerful engines, superior suspension technology.

　　Straight-six power units in three stages of performance give the long-wheelbase version of the new BMW 5 Series Sedan superior power and performance at all times. Sophisticated suspension technology including the model-specific set-up of the spring and damper systems, in turn, ensures an exceptionally good balance of driving behaviour.

　　Compared with the former model, the new Sedan is once again significantly better in terms of both driving comfort and sporting performance – dual progress ensured by the double-wishbone front axle and the integral rear axle. And as yet a further feature, the long-wheelbase version of the new BMW 5 Series Sedan comes with EPS Electric Power Steering quite unique in this segment.

　　The BMW 535Li is powered by a 3.0-litre straight-six featuring BMW TwinPower Turbo technology, High Precision Injection and fully variable VALVETRONIC valve management. Engine output is 225 kW/306 hp, sufficient to accelerate the sedan from a standstill to 100 km/h in just 6.2 seconds.

　　All other model variants come with straight-six power units boasting a magnesium/aluminium crankcase and VALVETRONIC valve management. The 3.0-litre power unit featured in the BMW 528Li delivers maximum output of 190 kW/258 hp for acceleration from a standstill to 100 km/h in 6.9 seconds. Displacing 2.5 litres, the BMW 523Li delivers maximum output of 150 kW/204 hp. Acceleration from a standstill to 100 km/h, finally, comes in 8.6 seconds.

　　All versions of the new long-wheelbase BMW 5 Series Sedan are equipped as standard with eight-speed automatic transmission. The BMW 535Li comes with eight-speed Sports Automatic combined with gearshift paddles on the steering wheel and Dynamic Drive Control which, through a toggle switch on the centre console, allows the driver to modify the car’s set-up in the COMFORT, NORMAL and SPORT modes.

　　Production at BMW Plant Shenyang: premium quality made in China.

　　Building the new BMW 5 Series Sedan in its long-wheelbase version, the Shenyang Plant is consistently enlarging its production capacities, with both efficiency and the level of production quality reaching a benchmark never seen before. And as part of an intelligent value creation concept, the integration of local production partners and suppliers has been further optimised.

　　The Shenyang Plant in the Province of Liaoning has been building cars since 2003 as a joint venture of the BMW Group with Brilliance China Automotive Holdings Ltd. In this period, more than 150,000 cars have been built here for the Chinese market alone.T

　　Prior to the start of production of the long-wheelbase version of the new BMW 5 Series Sedan, significant investments were made in expanding and modernising the production facilities. A brand-new hall measuring some 18,500 square metres or almost 200,000 square feet, for example, was built for producing the body of the car alone. Significant extensions and improvements have also been made in the Paintshop, Assembly, Quality Assurance, and IT, adjusting to the specific requirements involved in building the new Sedan. Using the most advanced production processes such as BMW’s Value-Oriented Production System, finally, BMW has succeeded in significantly reducing the cost of production versus the former model.

　　The Shenyang Plant currently employs approximately 3,700 associates. Another 500 specially trained associates will be employed additionally at another plant in Shenyang in the years to come. At the same time the integration of local production partners and suppliers is being promoted in the process of increasing production capacities in general.

　　It almost goes without saying that all production processes are subject to the high global standards of the BMW Group in terms of quality, safety and sustainability. Energy consumption and carbon dioxide emissions alone are down by more than 12 per cent, with the consumption of water even decreasing by more than 40 per cent.

　　Elegance and sportiness optimised in the same process:

　　The new BMW 3 Series Coupé and the new BMW 3 Series Convertible.

　　In addition to the long-wheelbase version of the new BMW 5 Series Sedan, BMW is presenting a number of other new models at the 2010 Auto China Show. Indeed, the consistent expansion of BMW’s model portfolio enables the Company to win over additional target groups also in the Chinese market for that Sheer Driving Pleasure so typical of the brand, offering exemplary efficiency as well as uncompromising premium quality.

　　The new BMW 3 Series Coupé and the new BMW 3 Series Convertible, as typical examples of this enhancement process, are being presented to the Asian public for the first time at Auto China 2010 with their design modified in many details and with an updated range of engines. Boasting many new features integrated precisely at the front, in the side and at the rear of the car, both models now offer an even higher standard of sporting and elegant looks.

　　The top-of-the-range BMW 335i Coupé and BMW 335i Convertible now powered by a 3.0-litre BMW straight-six featuring BMW TwinPower Turbo, High Precision Injection and VALVETRONIC valve management offer supreme efficiency and the highest level of performance. Delivering maximum output of 225 kW/306 hp, the engine is combined as standard with double-clutch sports automatic transmission incorporating no less than seven gears and ensuring extremely fast gearshift dynamics for very sporting acceleration at all times.

　　Even more superior, even more efficient: the new BMW X5.

　　More sporting and efficient than ever before, the new BMW X5 is further increasing its leadership over the competition. In this new rendition of BMW’s top Sports Activity Vehicle, a brand-new range of engines ensures an even better balance of driving pleasure and fuel consumption. At the same time a wider portfolio of driver assistance systems likewise emphasises the luxurious and innovative character of the new BMW X5.

　　From the outside the extra driving dynamics and supremacy offered by the new model come out in particular through specific modifications in the design of the front and rear end, again paying tribute to the authentic character of the car.

　　The new BMW X5 is available with two gasoline engines both highly superior in their development of power and high efficiency. The top model is the BMW X5 xDrive50i with its V8 power unit featuring BMW TwinPower Turbo and High Precision Injection for maximum output of 300 kW/407 hp. The new BMW X5 xDrive35i, in turn, is powered by a 225 kW/306 hp straight-six with BMW TwinPower Turbo, High Precision Injection and VALVETRONIC. Both engines are combined as standard with eight-speed automatic transmission.

　　A unique forte in this segment is the wide range of driver assistance systems available for the new BMW X5. As the only vehicle in its segment, the BMW X5 is available with both a Head-Up Display and Top View. Further features also available on BMW’s unique Sports Activity Vehicle are Active Cruise Control with Stop & Go, Lane Departure Warning, Speed Limit Info, and Side View.

　　BMW EfficientDynamics: a global concept with a high level of diversity.

　　The innovations in drive technology presented in the context of BMW EfficientDynamics at Auto China 2010 are more versatile than ever before – both in the BMW Group’s current production cars and in terms of medium and long-term technologies serving to consistently reduce both fuel consumption and emissions. BMW is pursuing this development strategy as a global concept with the objective to offer customers the world over the optimum technology for enhanced efficiency, taking both local and current conditions into account.

　　Precisely this is why the new BMW 5 Series Sedan in its long-wheelbase version is absolutely outstanding in terms of efficiency in its segment. This superiority results from the consistent use of new features such as eight-speed automatic transmission optimised for efficiency, EPS Electric Power Steering, and other highlights of BMW EfficientDynamics such as Brake Energy Regeneration and active air flap control.

　　All new BMW models presented at Auto China 2010 to the Asian public for the first time come with engines and transmission technologies optimised for maximum efficiency, thus serving to provide an even better balance of driving pleasure and fuel economy. Perhaps the most outstanding example in this context is the new 3.0-litre straight-six with BMW TwinPower Turbo, High Precision Injection and VALVETRONIC valve management featured in the BMW 535Li, the BMW 335i Coupé, the BMW 335i Convertible, and the BMW X5 xDrive35i.

　　Further highlights presented by BMW at Auto China 2010 are the BMW ActiveHybrid 7 and the BMW ActiveHybrid X6 scheduled to enter the market soon, where the combination of a combustion engine and an electric motor provides a unique driving experience coupled with outstanding efficiency.

　　BMW Concept ActiveE: electro-mobility in typical BMW style.

　　Through BMW EfficientDynamics, BMW seeks in the long term to permanently improve the balance of driving pleasure and fuel consumption, also focusing on the option to reduce emissions to zero in future. Presenting fascinating concept cars, the Company is underlining its outstanding competence at Auto China 2010 in the development of technologies allowing further significant progress in this area. Apart from BMW ActiveHybrid, therefore, various concepts for electro-mobility are among the absolute highlights of BMW EfficientDynamics, with both areas of development represented convincingly at Auto China 2010 by fascinating concept studies.

　　The Beijing Auto Show also sets the venue for the Asian debut of the BMW Concept ActiveE. Based on the BMW 1 Series Coupé, this concept car comes with all-electric drive and innovative electric reservoir technology optimising both the range and functionality of the car. As a result, the BMW Concept ActiveE combines zero-emission motoring with four seats and luggage compartment capacity of approximately 200 litres. Through its agility and driving pleasure so characteristic of BMW, the BMW Concept ActiveE offers all the character and style of a BMW on electric power.

　　BMW Vision EfficientDynamics: the future of Sheer Driving Pleasure.

　　Likewise being presented for the first time in Asia at Auto China 2010, the BMW Vision EfficientDynamics concept car represents the objective and potential of this development strategy in its most consistent form. Indeed, the BMW Vision EfficientDynamics reduces both energy consumption and CO2 emissions with exceptional efficiency, all the way to the complete replacement of fossil fuels. At the same time this unique car offers the performance of a thoroughbred sports car of the highest calibre.

　　BMW EfficientDynamics comes with an unprecedented range of technologies following the philosophy of BMW EfficientDynamics: from its combustion engine with outstanding efficiency via intelligent energy management and BMW ActiveHybrid technology with innovative power storage all the way to intelligent lightweight construction and consistently optimised aerodynamics.

　　Driving pleasure consistently optimised to the supreme standard: further attractive innovations within the unique range of BMW models and technologies.

　　Introducing numerous innovations in terms of models and new products, BMW is setting a clear signal for the further enhancement of driving pleasure also in other vehicle segments. One example to be admired at Auto China 2010 is the starting signal for intelligent BMW xDrive technology featured in the BMW 5 Series Gran Turismo. Benefiting from xDrive, the epitome of motoring comfort and variability combined in the most intelligent form, the BMW 5 Series Gran Turismo comes with even greater qualities in converting drive power into actual driving dynamics.

　　The drive power developed by the 300 kW/407 hp V8 with BMW TwinPower Turbo and High Precision Injection in the new BMW 550i xDrive Gran Turismo is spread out variably between the front and rear axles by an electronically controlled multiple-plate clutch. Catering for each situation as it arises, this very special concept of power transmission gives the BMW 550i xDrive Gran Turismo a significant edge in supremacy, traction and safety, regardless of road and weather conditions.

　　Offering optimised efficiency and new equipment options, the BMW M3 now stands out through an even sharper profile as a high-performance sports car far superior to the competition. The range of BMW EfficientDynamics features coming as standard in the BMW M3, for example, is now supplemented by the Auto Start Stop function. And the Competition Package available also on the Coupé and Sedan offers new options to customise this outstanding sports car to an even higher level of perfection.

　　The BMW 3 Series Sedan is available also in the Chinese market with highly attractive retrofittable features from BMW Performance. Covering the suspension, aerodynamics, drivetrain and cockpit, the wide range of BMW Performance features and equipment gives the customer unique choice in expressing the superior sportiness of the BMW 3 Series Sedan even more convincingly. Retrofittable options developed specifically for the BMW 3 Series Sedan offer the latest know-how from motorsport on the road today, reflecting the typical style of the brand in both technology and design and fulfilling BMW’s most demanding standards in terms of quality and safety without making the slightest concession.

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