7similarities of Chinese cars to football

　　Although Chinese team did not enter this year's World Cup in South Africa, but this did not affect people's concern for the World Cup. Thousands of journalists went to South Africa. Whether they are true or false fans, World Cup has been a hot topic for them. Auto enterprises that like to spend a lot at this moment naturally will not miss this opportunity, and take all kinks of promotion measures. Speaking of cars and football, Chinese auto is really somewhat similar to soccer.

　　First, both have a huge market and a great potential. In 2009, Chinese car market became the world's largest car consumer market, and Chinese had a great demand for cars. Meanwhile, China's football fans are almost the world's largest, and no clubs can’t not ignore Chinese with many of them visit China each year. So far, the highest rated game of World Cup was South Korea's 2-0 victory over Greece, with more than 500 million people watched the game. Most of the fans come from China.

　　Second, both have poor performance but never give up. Chinese football is known for poor performance. Slogan of out from Asia and into the world has been shouted for many years however the performance is even worse and only be regarded as second-rate national team in Asia. Chinese team occasionally participated in 2002 World Cup group match, but didn’t score and lost 9 goals. The situation is similar to China’s auto industry. Although domestic car sales are continuing to ratchet up, but exports have long been in the doldrums. Chinese auto enterprises including BMW Brilliance, BYD, Chery want to sell their cars in Europe and America market, but they constantly encountered frustration. Frustration did not block their dream of entering foreign market. Last year, Great Wall Motor acquired certification form the European Union and has begun to sell cars in European countries such as Italy.

　　Third, both have a weak foundation and rely on foreign aid. Although the prototype of football Cuju was born in China, it is undeniable that the basis of Chinese football is still relatively weak. Being lack of training system for young people, the Chinese soccer talent pool is extremely scarce. Most of the better clubs in China mainly rely on foreign aid, and foreign aid quality will become a major constraint condition of the club good and bad performance. Once the performance, foreign aid will be criticized. China’s car industry has the same strange phenomenon. China’s own brands have weak technological base and the core technologies have to rely on outsourcing. Several large auto enterprises with good car sales mostly rely on good sales of joint venture brands. Meanwhile, auto enterprises with poor car sales will attribute their bad performance to foreign auto enterprises not providing models and blocking technologies.

　　Fourth, both are too utilitarian and have numerous shady. Although Chinese football achievement has been long in poor performance in the world, it has been flooded with utilitarianism. Over emphasis on the results let Chinese football fall into a strange and eventually lead to fake matches. Bribing referees, players play fake matches and unofficially champion make Chinese football absolutely corrupt. Although the status of China’s car industry is not that serious, false car sales also occur in order to raise their ranking. What’s more, the fuel consumption and safety ratings can also be purchased, if it keeps it is hard to say China's car industry will not repeat the mistake of Chinese football.

　　Fifth, both have capital control and silly people with more money. In China, people that can manage football are basically capital predators. In terms of domestic football clubs with good performance have a huge amount of capital support in the back, such Guoan with CITIC, the shareholder of Shandong is Luneng Group, Shanghai Shenhua backed by Zhu Jun’s Shanda, and the back of Dalian Shide is Xu Ming’s Shide Group. Therefore, as the vanguard of the reform, football programs are never short of money with some clubs are willing to spend millions or even 10 million to buy a professional football player in the early stages of professional football reform . Similarly, the auto giants have something to do with football. Li Shufu, chairman of Geely and Yin Mingshan Yin Mingshan, chairman of Lifan Group also operated football teams. Beijing Hyundai and Guangzhou Automobile Group also sponsored some clubs. Because the car companies are also not short of money, with the growth of domestic sales, car companies spend a lot on marketing activities. Advertising among Television programs, car advertising frequently occurs.

　　Sixth, both have low salary and strike or quitting match. Although wages of some football players in China is high, but wages of most players are low. Some football players who can’t play for a long time just earn a few hundred RMB. Moreover, some clubs even default wages, which urge the players to improve life by playing fake matches and gambling. Football players have to quit match to protest some clubs which default their wages for a long time. As a result, workers of China’s auto industry began to follow up and to defend their own interests by way of strike

　　Seventh, both are lack of vision and style. None could explain the particular style of Chinese football. Chinese football has studied Germany, Brazil, and Serbia in Eastern Europe, but ended up neither fish nor fowl. To learn what kind of style according to which country wins World Cup makes the development of Chinese football lacks long-term planning. China’s auto industry is also faced with the same dilemma. Germany cars are durable, Japanese cars are fuel-efficient, U.S. cars are powerful, and Korean series cars are cost-effective, however, it seems that Chinese cars have no technical style with the only recognition for cheap prices. Hesitation on the development of new energy technologies of China’s auto industry is also similar to style of the Chinese Football Association. (Translator: Qinghua Wade)

　　See original Chinese report Please click:

　　http://auto.sohu.com/20100624/n273053958.shtml