罗威：企业兼并要明晰产品定位 特色经营

　　嘉宾简介：

　　Bill Russo（罗威）

　　Synergistics（协同共进)有限公司创始人兼总裁、博斯咨询公司高级顾问

　　罗威曾任克莱斯勒东北亚区域副总裁，拥有逾25年在汽车行业的从业经验，专注于公司的带动战略及卓越运营。罗威在汽车公司担任管理人员的时间长达15年，其中有7年任职于中国及亚洲其它地区。借助从制定战略到产业化的周期性管理策略，罗威曾成功地开辟过新的国际市场。在同合作伙伴顺利达成协议并获得中国政府的批准后，罗威曾在三年内将六款新车型的项目引入中国，并且为本地化、销售及分销打造了基础设施，目睹了第一辆克莱斯勒和道奇品牌车辆在亚洲的生产。除了专业知识，罗威还十分推崇中国文化与历史，并有深入的研究。

　　Mr. Russo is the President of Synergistics Limited and a Senior Industry Advisor with Booz & Company based in Beijing.

　　He has over 25 years of industry experience in driving strategy and performance improvement in Fortune 500 environments.

　　He has over 15 years experience as an automotive executive, including 6 years of experience in China and Asia.

　　As Vice President of North East Asia automotive operations for Chrysler, he successfully negotiated and secured government approval for 6 vehicle programs within a 3-year time period with 3 different Asian partners. In this time period, he launched a regional holding company as well as 2 distribution companies. Bill oversaw the industrialization of the first Chrysler and Dodge-branded vehicles in Asia.

　　As head of Product & Business Strategy, he led the integration of 3 key planning functions: strategic planning, long-range product planning and the capital investment plan. He had played a major role in achieving a major business turnaround by strengthening operational transparency through deployment of a system-wide balanced scorecard.