Beijing auto show to exceed Geneva?

　　"Fortunately, we have a Motor Show!" This lament was issued by a European automotive reporter on own blog. The forthcoming opening of the Geneva Motor Show next week has been regarded as a great opportunity by Europe to restore their confidence. European car market is still under the bad impact of financial crisis though New Year began. New car registrations of the German market in January fell 4.2%, the lowest new car registration record since 1990. Mainstream automakers predicted lower growth rate of the European car market this year and PSA Peugeot Citroen Group even predicted growth rate of the European market will decline 9% in 2010.

　　Outside the market, European governments’ subsidies for auto industry also shrink. Amount of subsidies for car trade-in policy in France has declined from 1000 euro to 700 euro. Besides, Italian government also didn’t re-introduce the car allowance policy, which is likely to lead to big drop of Italian car market. Extra 100 million euro car allowance in 2010 approved by the Spanish Ministry of Industry early days can only last half year, that is, not only in the second half subsidies will suspend but also Spain government will raise 2% of value-added tax, which will directly lead to a decline in car sales.

　　Under such unfavorable factors, the forthcoming Geneva Motor Show will undoubtedly become ray of "sunshine" of the European automotive industry. At present, it is reported that more than 100 models and more than 700 kinds of auto products will be exhibited on the show. In addition, more than 30 countries and regions, 250 exhibitors will participate in the show. Analysts believe that although hit by the economic crisis, European companies are supposed to occupy the leading position in world automobile production at Geneva Motor Show which is also known for "International Motor Trend vane".

　　Compared with Geneva Motor Show, the Eleventh upcoming Beijing International Auto Show in April this year has been "too proud." In January car sales of China are the total sales of the United States, Italy, Korea, Germany and Japan. In addition, Chinese government’s subsidy has increased the scale of car trade-in policy. Based on the expansion of new car purchasing market last year, the policy can stimulate great potential of the used-car replacement market. Car enterprises across China announced scheduling scheme, and it is expected production capacity of China automobile industry can reach more than 20 million units.

　　If the Geneva Motor Show is to enable Europe to restore confidence, then the Beijing auto show is a stage for world leading auto giants competing for Chinese car market. For exhibitors on Beijing auto show, demands for broaden their Chinese car market share are more intense. Obviously, considering good performance of Chinese car market, in terms of exhibition area, exhibitors scale and the number of new car launched, this year's Beijing auto show are likely to exceed Geneva Motor Show.

　　However, the auto show is not a temple fair. Real strength of Beijing auto show comes from China’s auto ability exceed Europe instead of the current sales number. (Translator: Qinghua Wade)

　　See original Chinese report Please click:

　　http://auto.sohu.com/20100224/n270392992.shtml