According to SOHU Ling Ran’s blog, since the annual NPC and CPPCC this year is held after the hot sales in auto market last year, it seems the perspective should be bright. However, currently there are so many problems with no answers. That is to say, the responsibility on the shoulder of every representative and committee member from auto industry is broader. On one hand, the international satiation is changing drastically from the previous overall crisis to the specific aspects. On the other hand, the crisis is directly connected with the future of domestic auto industry. Consequently, it is more important for the representatives and committee members to solve the new problems than repeat the old answers.
It is clear to everyone that the changing international satiation, currently the most eye-catching affair is Toyota recall. Since Chinese auto industry takes Toyota as a role model, especially in the aspects of scientific management and costs control, it is unreasonable to think it’s none of our business or far away from us. In case the same thing happen to Chinese auto manufacturers, it is not only the US will question us, the a range of problems about quality and honesty will erupt in domestic market This is the matter we should concern most at present.
The reason I suggest the issues presented in this year’s NPC and CPPCC should never be duplicate is as Chinese automobile industry is developing and going out the international market, everything is being explored and researching. For example, the proposal presented by Liu Xiang, one committee member from the sports circle is written by some relative department. Even he himself said his version will be quite varied from the current one. What is this stand for? Of course everyone has his own understanding. Although it is not fair to judge Liu Xiang, it is still irresponsible to pay little attention to one’s own responsibility just because of being busy. If so, how to explain that Prime Minister who attends to hundreds of important matters every day has prepared his own speech? Therefore, it is not surprise such a thing happen to the representative from the auto industry. Under the present circumstances, if deputies and committee members can not form an appropriate understanding of proposals, they just simply break away from their commission.
Not sensible to avoid foreign competition
Reviewing the previous interviews with company CEOs, it is easy to find that so many of them have an admiration towards Toyota, especially its ability to control costs. However, now both the quality and honesty of the corporation are questioned. (Although this is also possibility that US want to strike Toyota, facts without convincing facts are futile.) Consequently, it is a must for the domestic automobile companies to rethink because learning from Toyota is OK but imitate it will cause some potential problems. This time Akio Toyota’s press conference inBeijing reveals Toyota’s strategy of ‘not negative in USA while active in China’. It is obvious a huge mistake for us to still think the corporation is slow at reacting. The Toyota issue has taught the domestic auto companies a lesson that how to react and puncture to problems will be a hardest test to them.
Similarly, we should be naive to take the emphasis international corporations imposed on Chinese auto market as assistance. The reason the corporations attach of great importance Chinese market is to grab profits. This could on one hand, disturb the prices within domestic market and inevitably set up setbacks to the development of our auto industry; on the other hand, the development space of domestic auto companies may be squeezed. Therefore, to widely discuss problems such as the relationship between strong foreign brands and domestic market, auto security and the direction of Chinese consumers-oriented can during the NPC and CPPCC is not only the task of representatives but also the most desirable issues of the industry and market.
Health of Chinese auto market depends on quality
The hearings about Toyota recalls bring to worldwide reconsideration within the industry. As the hearings are live broadcasted in the whole world, everyone can get something from the scene Minister of Department of Transportation and Toyota chiefs questioned by members of United States Congress. The relevant departments of the United States Congress can question through specific accidents had happened in 2006 and find out factual basis that Toyota could not deny through scientific research and testing have demonstrated the importance of adequate preparation, which can not only safeguard the interests of consumers related but also to a large extent, give rivals deterrence subjectively and objectively to protect the so-called rights and interests of the companies themselves. That is what rather brutal of the international auto market. Consequently, to Chinese auto market who is hunting for development presently, the most fundamental problem is to adjust itself in response to changes in the international market.
Referring to adjustments, it means to pursue overall modification including auto regulatory agencies’ capabilities of decision-making, conducting the examinations, giving predications as well as actively competing. If it happens again that the security defects of unopened air bags can be identified only in Japan, I am afraid in case the foreign companies fool Chinese costumers in quality, we can not even realize it, let alone to safeguard our rights and fight back. Therefore, by the opportunity of NPC and CPPCC, representatives should focus on crisis phenomena and how to solve them whether in proposals or discussions. This is rightly the premise of Toyota recall issues as an object lesson. After all, the health of Chinese auto market depends on quality.
Objectively speaking, although it is a good wish of everybody that Chinese auto market is becoming larger and growing faster, a series of problems due to overly expansion of Toyota can not be taken seriously especially by Chinese auto enterprises, it is hard to imagine how the domestic market will be influenced as cars are increasingly becoming saturated in some areas. So, the proposals of representatives and members from auto industry should pay less attention to the interests of one single company and more focus on the whole domestic auto market and consumers. This is where the hope of Chinese automobiles really lies.
(Translator: yalong/ Jessie)
See original Chinese report Please click:http://lingran.blog.sohu.com/145360792.html