Sohu Auto accelerates layout in Shenzhen

　　On 3th June in 2010, the sub-station of Sohu Auto Division (short for Shenzhen station) has held a grand launching press conference in Grand Hyatt Hotel Shenzhen. At the meantime, the new online marketing platform “Auto Dealer Treasure”, created by Sohu Auto Division, has become the focus of every automotive dealer. As the Chinese comprehensive automobile website with widely influences at home and abroad, since it was founded, Sohu Auto Division is devoting itself to creating the most influential full auto’s value chain “Media Platform + Service Organization” in the Chinese Internet by using diverse methods, such as auto information, database of car models, auto community, Auto Dealer Treasure, brand flagship stores, local stations, marketing and cooperation.

　　The foundation of Shenzhen station is the strategic initiative for Sohu Auto Division to reinforce the service area and to update the service contents. For the domestic auto service platform, it symbolizes Sohu Auto Division has provided the services for “Portal and Region”, which was previously only the large and full service of “portal type”. It achieves the historic leap to develop further regional markets.

　　After Shenzhen station is launched, it will not only continue to enhance Sohu Auto Division’s traditional strength on media reports, but also strengthen technical and product developments to provide the platform for clients, who want to purchase and use vehicles, and also for the interaction of internet users. In 2010, Shenzhen station will carry out five strategic plans of Sohu Auto Division: extending from media-driven to product-driven; from platform of information to platform of service; from the industrial influence to the influence of industry, user, and brand; from aggregation to originality; from central to regional.

　　“The establishment of Shenzhen station is the strategic layout of Sohu Auto Division to provide differentiated services for nationwide cyber citizens.” General Manager of Sohu Auto Division He Yi said: “In the future developments, Sohu station will reply on the advantageous resources of many platforms from Sohu Auto Division and the entire Sohu Website to strengthen the influence in Shenzhen, and expand to second- and third-tier cities in order to provide better services for the netizens in southern China. At the same time, Sohu Auto Division will keep expanding the service contents and improving the service quality to serve the Chinese automotive industry and the vehicle life of the Chinese”.

　　In this press conference, Sohu Auto Division also presents the bran-new Internet marketing platform “Auto Dealer Treasure” to the automobile dealers and dealer groups in China. Relying on the powerful brand influence from Sohu Website and the large user base from Sohu Auto Division, Auto Dealer Treasure could offer for the nationwide dealers most valuable activities recruitment, information release, interaction with cyber citizens, after-sale appointment and other functions to provide new brand promotion, franchiser management and other services for dealer groups, which will lay the solid foundation create the win-win situation between brand and customers.

　　Almost 200 guest, including the car dealers and media friends from Shenzhen and southern, joined together with Sohu Auto Division and Shenzhen station to witness this milestone in the Chinese auto industry.

　　See original Chinese report Please click:

　　http://shenzhen.auto.sohu.com/20100603/n272543689.shtml

　　(Jianfei Keke)