Time to unveil 2010 China Automobile

　　Editor’s note: On august 14, auto sohu, together with China Marketing Association and CCIV jointly organized The 7th Auto Marketing Summits Brainstorming Session in Lhasa, Xizang. The summit also unveiled 2010 China Automobile Marketing Innovation Awards, which is composed of on-site voting of China Automobile Marketing Expert Committee, counting and unveiling the votes immediately. The awards represent classic cases of automobile marketing in the past year.

　　Below is the record that the awards were unveiled.

　　Now I will unveil marketing innovation awards of the year. Since the second session, the awards are evaluated from the following six aspects: overall marketing innovation, product value innovation, marketing and PR innovation, advertising innovation, channel management and after-services, independent brand marketing. Every member of expert committee receive those participates’ materials of their marketing cases, and vote for the winners.

　　Now I will announce the voting results which were created by all members of China Automobile Marketing in this afternoon.

　　The first item is overall marketing awards, which is divided into two parts. One is outstanding award, the other is excellent award.

　　Outstanding award: FAW-VOLKSWAGEN

　　Excellent award: Shanghai FAW SKODA

　　Then next is automotive product value innovation award.

　　Outstanding award: Beijing Hyundai

　　Excellent award: Dongfeng Honda

　　The third awards are marketing and PR Innovation.

　　Outstanding award: Guangqi Honda

　　Excellent award: Dongfeng Yueda KIA

　　Fourthly, the advertising innovation award:

　　Outstanding award: FAW-VOLKSWAGEN MAZDA

　　Excellent award: Shanghai FAW SKODA

　　Fifthly, channel management and after-sales service award

　　Outstanding award: Dongfeng Nissan

　　Excellent award: FAW-VOLKSWAGEN

　　The last, but not the least: marketing innovation of independent automakers

　　Outstanding award: CHERY motor

　　Excellent award: Changan Motor

　　Congratulations to the above automakers.

　　All awarded automakers please come up to the stage: FAW-VOLKSWAGEN, SKODA, Dongfeng Honda, Guangqi Honda, Dongfeng Yueda KIA.

　　Then we will present channel management and after-sales service awards. Please invite Jia Xinguang and Zhong Shi, chief analyst of China Automotive Industry come to the stage to present those awards. The last, but the least, we will present marketing innovation of independent automakers. Please, representatives of CHERY and Changan Motor come to the stage. Now, let’s welcome Wang Xia, president of Automotive Branch of China Council for the Promotion of International Trade, come to the stage to present the awards.

　　We all witnessed that different award represent different meanings. The award is not only for professional fields, for but teamwork. I believe China automobile and China Automobile Marketing System will have a bright future after all efforts we have made. Just as the summit, I hope all people working on China automotive industry will climb the peak of their lives, making a great contribution to the rise of China Automobile Industry. Thanks. (translator: qinghua/ serena)

　　See original Chinese report please click: http://auto.sohu.com/20100814/n274213900.shtml