September：Auto market strong sales growth

　　　　Production and Sales both exceeded 1.5 million

　　The growth rate of passenger cars was higher than commercial cars. The total production and sales from January to September exceeded 13 million units. Guangzhou Automobile and Dongfeng Nissan both released its own brand this month, which became the focus. The third batch of energy-saving cars directory manufacturers have been looking forward to also was released this month.

　　September 6

　　Description: MIIT brewing auto industry mergers and acquisitions.

　　In the views of State Council on the promotion of the corporate mergers and acquisitions, the auto industry ranked in the sixth place.

　　The views require “further implement the restructuring and revitalization of key industries to build competitive enterprises bigger and stronger”. For the implementation of spirit of the views, the MIIT has set up a drafting group to proceed and develop specific mergers and acquisitions business policies, which are to be announced at the end of 2010. It is reported that the new policies will not take automobile industry restructuring and vehicle revitalization planning issued in March 2009 as a reference, there will be some appropriate adjustments.

　　Comments: In accordance with the requirements of planning, the MIIT had previously worked out policies and measures to promote merger and reorganization of the auto business, but they were difficult to be implemented because of too specific, and ultimately were not disclosed. This time, the MIIT would definitely still face this problem.

　　September 8

　　Description: Nissan released its own brand Venucia.

　　September 8, Nissan released a high-profile brand Venucia, which bearing Dongfeng Nissan’s industrial dream in Beijing. According to the plan, starting from the end of 2010, Venucia will roll out concept cars and models with massive production. In the first half of 2012, the first model will be officially listed.

　　It is worth mentioning that, at the same time, Nissan announced that its 2 millionth new car went off the assembly line. From scratch to the total sales of 2 million, Dongfeng Nissan cost just 87 months, which was absolutely a record among China passenger car business.

　　Comments: The launch of its own brand reflected Nissan’s breakthroughs and self-confidence in strength and technology after several years of experience. In recent years, Nissan has maintained the highest growth rate in the industry and reached the forefront of China auto industry at an incredible speed. The introduction of Venucia will be significant to the one million sales goal of Nissan.

　　September 16

　　Description: All-new Reiz was listed in China auto market.

　　The introduction of all-new Reiz was held in the city of Zhejiang Cixi, where Reiz sold best. All-new Reiz has two kinds of displacement 2.5L and 3.0L, as well as 7 levels and 6 body colors, priced at 209,800 to 326,800 Yuan. Adhering to the brand spirit of “positively ahead”, all-new Reiz are built especially for those social elites who understand cars and life, a distinctive personality claims, and are creating and enjoying a comfortable life. Based on the fashion and dynamic of the last generation, the all-new Reiz aim at performances of strengthening security, stability and comfort, which is a perfect interpretation of the brand appeal of “high-class comfort dynamic car”.

　　Comments: the original model of Reiz is the CORONA MARK Ⅱcreated in Japan in 1960s. After nine generations, and an accumulation of 40 years, Reiz has become one of the three classic models of Toyota together with Crown and Corolla. In the Chinese market, Reiz has always been loved by those who truly know cars and life. With the magnificent transformation, Reiz has become a strong fighter in the most compelling war of high-class car market.

　　September 17

　　Description: New Tiggo was launched in China auto market.

　　The high-profile new Tiggo was listed in Chengdu International Auto Show, priced at 86,800 to 115,800 Yuan. The new dynamic style front design makes the car more dynamic and stylish. 1.6S new supercharged engine of Tiggo is China’s first supercharged engine, with a maximum power of 110KW, and a maximum torque of 205N/M, fuel consumption is 7.7L per hundred kilometers under integrated road.

　　The Tiggo has distinctive features of strong power, fast response, free maintenance and less fuel consumption. Compared with the common engines with the same displacement, the power of this model has increased by 40% to 2.4L power levels while fuel consumption is quite equal to that of 1.6 naturally aspirated engines. The acceleration time within a hundred kilometer is only 11.2S.

　　Since listing, Tiggo already has 300,000 users and won more than 50 types of EU vehicle certification, and are sold to more than 60 countries and regions worldwide. Targeting at younger consumers, the new Tiggo also add46 upgraded technologies.

　　September 26

　　Description: new COROLLA was listed in China auto market.

　　The grand listing ceremony of FAW Toyota’s main model COROLLA caused another wave in the auto market. Corolla is a main vehicle of FAW Toyota, bearing the responsibility to expand the market. Since listed in 2007, Corolla has been performed quite well. Till August 2010, its cumulative sales nearly reached 500,000 and won the title of the “most reliable family car”. Meanwhile, Corolla was included in Guinness Book of World Records as the world’s best-selling car. Till the end of 2009, its cumulative global sales got to more than 36 million, which has been a model truly loved by the whole world.

　　Comments: New Corolla car is equipped with a CVT which seldom seen in small high-end cars. The perfect match of dual VVT-i engine and CVT has become the highlight of Corolla. Equipped with CVT, the 1.8L Corolla costs only 6.7 liters per hundred kilometers under integrated operating conditions, creating a new standard for family cars’ fuel economy. Meanwhile, the acceleration sense of Corolla brings great fun and quietness comparable to that of luxury cars.

　　September 27

　　Description: the third batch of energy-saving cars directory was announced.

　　After the first two batches of energy-saving cars directories released in June and September, the third batch was announced this month, including 74 car models under brands of Great Wall Automobile, Shanghai Auto, BYD, Dongfeng Motor, Chang’an Mazda, Shanghai Volkswagen and others. Consumers purchasing these 74 car models can enjoy the 3,000 national energy subsidies. Among the third batch of energy-saving car directory, independent brands accounted for 63.5%. The energy-saving cars directory can accelerate product and technology updating efforts of independent car brands to a certain extent.

　　Comments: For consumers, the appealing of 3,000 Yuan is equal to the purchase tax halved policy. Subsidies for energy-saving vehicles not only benefit consumers, but also can stimulate the domestic automobile enterprises to increase the R& D of small-displacement models and new products, which would play an important role in driving the auto sales in the fourth quarter.

　　September 30

　　Description: the total sales of CR-V reached 100,000 in the first nine month of this year.

　　From January to September of this year, the total sales of CR-V reached 102,013 units; market share exceeded more than 10%, once again ranked the first place in the SUV segment. This is also the second time for CR-V to become the champion after last year’s 100,000units.

　　At the same time of CR-V’s triumph, as a newcomer of the industry, Dongfeng Honda Automobile also gained higher than the industry average growth rate. In September, Dongfeng Honda Automobile sold 24,226 vehicles. The monthly sales grew 12.6% compared to the same period of last year and 14.6% compared with August. After the new high-end sports car SPIRIOR entered into the segment, Dongfeng Honda has begun to change the situation only conquers the market by one or two products.

　　Comments: Although this year is called the first year of China’s SUV market and many major auto companies are introducing urban SUV products, which increase market competition quickly, the CR-V is still the only model in this market segment can sell over 100,000 cars in one month. After 6 years of accumulation and the upgrading of two generations of models, CR-V is constantly refreshing sales records and changing the knowledge and understanding of the domestic auto market SUV products.　　

　　(Translator: Yalong/Jessie)

　　See original Chinese report Please click:

　　http://auto.sohu.com/20101126/n277930923.shtml