As the autumn comes, the Sohu Auto will soon launch the second “ Sohu Auto Month” with this year’s subject of “ Sharing 6 gift packages with Sohu Auto-fans”. This “Sohu Auto Month” will begin from September 19th, and last to October 19th, this campaign will cover the cities such as Beijing, Shanghai, Guangzhou, Chengdu, Xi’an, Jinan. During this campaign, the auto-fans can enjoy the gifts both online and offline.
The six gift packages include purchase gift—coupon, test-drive and integrate purchase; service gift—used car exchange and evaluation; saving gift—low price insurance, discounted vehicle cleaning, discounted purchasing and discounted loan; party gift—auto-fans party; passion gift—accelerate racing and energy-saving competition; golden gift—50%-off vehicle. All the fans can log on auto.sohu.com to get the detailed information.
This “Sohu Auto Month” will begin with test-drive. During this activation, auto-fans can not only compare the same level cars, but also get additional discount. Besides, the auto-fans with the car-purchasing plan can get the advice from the experts.
Besides, this auto month will also be featured by the activations of used car. There will be the campaigns such as car-bidding, auction, evaluation, testing and so on. Any auto-fans can get kinds of service for free, such as professional evaluation.
The auto-fans party will be another climax of this Sohu Auto Month. Our auto-fans can take part in the “zero to 400” accelerate racing and compete for the title of “king of car”. As a traditional campaign of Sohu Auto Month, the “zero to 400” accelerate is now very popular in our auto-fans. What’s more, all the auto-fans can show themselves in the Sohu Auto clubs, and all the auto-fans can become the member of any club as they will. Besides, there will be flea market to facilitate the buy and sell.
As the offline campaigns are diversified, this Sohu Auto Month will also provide kinds of online campaign that will surprise you. The campaigns such as coupon, low-price insurance, discounted purchasing, discounted loan and 50%-off vehicle are all very meaningful for the auto-fans. By partnership with Ping An Insurance, the Sohu Auto can offer the auto insurance with the up to 5.6-discount. Besides, the auto-fans have also the chance to get the 50% amount of the auto price provided by Sohu Auto.
Last year, the Sohu Auto launches the first “Sohu Auto Month” with the subject of “seven colors”. During the 30-days campaign, the Sohu Auto provides auto-fans around the country with perfect impression. Thanks to the featured-campaigns and diversified activations, nearly 100,000 auto fans have take part in the first “Sohu Auto Month”. And now, the Sohu Auto are looking forward to participation of more auto-fans in the second “ Sohu Auto Month”.(尚莱/念林)