Citing an undisclosed source from Ling Ran’s SOHU blog, it is not overstated now is the Warring States period of the international auto market since not matter the international technology integration or the drastic competition are unprecedented in history. The most obvious is that trade barriers increased as well as technology and technical demands are getting more and more prominent. Moreover, disputes have been broken out now and then.
All this makes the development of international auto industry complicated and confusing. Fortunately, Chinese auto industry maintained good momentum of development, which adds precious confidence to Chinese automobiles naturally. Besides, the international struggles are getting fiercer. No matter from which standpoint, China will probably achieve the status of current large auto manufacturer to a strong one.
The struggles among the international auto corporations, which are involved with not only market share matters but also political and other factors, are likely to cause destruction to both sides. Take the recent Toyota recall issue for an example, if Japanese Prime Minister Hatoyama had not adopted a more different understanding from the US Government’s position on U.S. army garrison issue, I am afraid, the United States would not strike Toyota so fatally. The same problem lies among European auto manufacturers since those export-oriented transnational enterprises will definitely fight for the main auto market of North America or Europe. Although the trade protection in Europe is not yet as explicit as the United States, they are never relaxed on this issue. When to take an action on the products of other countries is only a matter of time to them.
Therefore, two main issues are highlighted, one is the US-Japan automotive friction will be a long-running dispute which cause chain reactions and complicate the international situation; on the other hand, how to take advantage of the opportunity and survive in the changing condition is a big challenge of to domestic automobile companies.
US-Japan automotive friction benefit China
Recently, U.S. auto companies have taken good advantage of Toyota recall issue to gain double-digit growth. It can be imagined that this purposely practice is bound to cause a series of future problems. And if the U.S. becomes interested in this kind of game, the next victim will be South Korean or European auto manufacturers, which may cause 1 VS 2 or 1 VS 3 situation. Although the perceptive is hard to predict, it is obvious the U.S. will exclude foreign powers continuously to promote their own auto industry.
Such a favorable situation will absolutely benefit the development our domestic automobile. On one hand, it is vital to make good use of right place, right time and right people; on the other hand, it is also very important to take advantage of struggles among foreign enterprises to strengthen ourselves. Such an opportunity grasped, it is likely to largely boost our domestic automobile manufacturing in a very short time. As for US-Japan automotive friction issues, it is the right time for domestic market to actively ask for broader transformation of Japanese technologies and equal treatment of the issue of Chinese consumers. Once such a chance is not made good use of and the friction stabilized, our opportunities will naturally getting fewer. Therefore, the tougher the International Automobile competition is, it is better for stable Chinese automobile market.
To safeguard the interests of consumers is a prerequisite to become strong
During the US-Japan automotive friction, the most persuasive factor is the consumer. That the U.S. Congress can find all kinds of reasons and facts that consumers are suffering to strike Toyota has fully demonstrated that consumer is a role of weight in the auto market. Besides, in response to U.S. Congress’s doubts about its technologies, Toyota has provided large-scale consumer-oriented preferences such as give subsidies to alternative vehicles in some areas to try makeup by the highest degree. Therefore, the central role of consumers in the auto market is bound to be an important criterion for adjustments.
For China, to transfer from a large auto manufacturer to a strong one, it is even more important to pay attention to the benefits of consumers than technologies since on one hand the awareness of consumers, the subjects to test automotive technology, will better promote the progress of enterprises in the manufacturing while on the other hand, as actual consumption is talked about so much through the international automobile frictions it is easy to see the importance of the consumer. Consequently, to build the auto market environment by caring all aspects of consumers have become a precondition of building a powerful auto manufacturing nation.
In the present era, particularly a time frightening to mention international financial crisis, only Chinese auto market is exciting. Objectively speaking, China’s auto market differs from all other markets for it owns huge domestic demands security and manufacturing technologies have gathered together here, which will consequently highlight the consumer-led market forces. If standards, testing, and adjustment can be made in terms of consumers then to transfer from a large auto manufacturing nation to a powerful one will no longer a dream.
(Translator: Yalong/Jessie)
See original Chinese report Please click:
http://lingran.blog.sohu.com/145612863.html