Chery to Join in Beijing Auto Show

　　In 2009 China's auto market became the largest automotive consumption market in the world, which enhances the status of Beijing International Automotive Exhibition. It is understood that although there is still half a month away from the official opening, the major global and domestic automobile manufacturers have started preparing for the auto show. Now we can sense the atmosphere filled with competition.

　　Faced with the arrival of multinational auto giants, Chery Automobile has to compete with those automakers on the same stage. Chery has just completed the production work of two million units in total and is on a new journey of creating international brand. The automotive industry has paid attention to how Chery will compete with international automakers and win the "war".

　　"In the 2010 Beijing International Automotive Exhibition, as to the exhibition area, brand portfolios and exhibition vehicles, Chery will have the most powerful lineup in the history," an insider of Chery revealed. It is reported that Chery will have an exhibition area covering a total of 2,600 square meters in the Beijing Auto Show this year, hitting a record of domestic auto brands. Reporters of Auto.sohu.com noticed that Chery's exhibition area had been continuously enlarging with the expansion of product line and improvement of planning in recent years. In the first exhibition Chery just had a single brand to present. In 2010 Beijing motor show Chery will show four kinds of brands, concept models, new energy products as well as DGI (Direct Gasoline Injection) engines, CVT (Continuously Variable Transmission) automatic transmission and other representatives of the highest-level core components produced by domestic auto industry.

　　In the 2010 Beijing International Automotive Exhibition, Chery will set "CHERY POWER" as the theme and "technology, quality, international, green" will become the core communication demands. The "4+1=29" pattern will be formed (that is, four brands and new energy vehicles as well as a total of 29 models). Chery will participate in the top-notch motor show with strong lineup, hoping to show the strength and independent development achievements of Chery with enriched lineup and core technologies. It is reported that there will be new energy stage in Chery's exhibition area and a series of future-oriented energy-saving technologies will be on display to the public. By the opportunity of Beijing Auto Show, Chinese audiences will see Chery's new energy models. The excellent level of fuel consumption and carbon dioxide emission will bring surprises for the audience.

　　In 2010 Beijing International Automotive Exhibition the size of Chery's exhibition area will be larger than that in previous shows, which reflects that Chery has achieved great progress via healthy development and technological breakthroughs. Jin Yibo, the spokesman of Chery, said that Chery always attached great importance to Beijing International Automotive Exhibition as the exhibition is the largest international auto show with highest standard in China. Jin believed that Beijing motor show was not only a stage to show products, but also a platform to demonstrate latest research and development results related to new energy and other core technologies. Chery has just completed the production work of two million vehicles and stepped into the new journey of realizing a new target of establishing an international brand. In 2010 Beijing International Automotive Exhibition Chery will present a "Technological Chery, Quality Chery, International Chery and Green Chery" to the world. (Translator: Qinghua/Hanxin)

　　See Original Chinese Report Please Click:

　　http://auto.sohu.com/20100402/n271289593.shtml