Auto Sohu to strengthen its regional market

　　On May, 28, Sohu automotive business unit Chengdu branch held a grand news conference for its official establishment in Shangri-la hotel, Chengdu, according to Auto sohu. Meanwhile, “all for car dealers”, which is a brand new internet marketing platform built by Sohu automotive business unit, has caught eyes of all car dealers. As an influential Chinese comprehensive auto website at home and abroad, Auto sohu has been devoting to creating the most influential Chinese auto website, providing all ways of auto services including “media + services” in terms of auto information, model database, auto society, all for car dealers, marketing and cooperation, since Sohu automotive business unit has been established. Chengdu branch has been one of strategies of Sohu automotive business unit to consolidate its service areas, and improve its service contents. As for domestic auto platforms, Chengdu branch indicates that Auto sohu starts to transform from full-scale website services to website and regional services, and makes historic leap to expand its regional market.

He Yi, general manager of Sohu automotive business unit, makes a speech.

Huang Jianguo, chief executive of E.kingo automotive dealership, makes a speech

     Since established in April, Chengdu branch has already received great attention and good reputation from netizens in Southwest China. In addition, besides consolidating news coverage, one of traditional advantages of Sohu automotive business unit, Chengdu branch will strengthen its technology and product development, and provide a multimedia news platform for car buyers and netizens. In 2010, Chengdu branch will also achieve five strategic planning of Sohu automotive business unit: Auto sohu will be spread from a media-oriented platform to a products-oriented platform; from an information platform to a service platform; from the central to local areas; from the convergence to originality; and from the industry influence to the industry influence +consumer influence +brand influence.

Sohu automotive business unit Chengdu branch is officially launched.

     “Chengdu branch witnesses that Sohu automotive business unit will provide a diversified service for netizens all around the country with a strategic regional layout”, He Yi, general manager of Sohu automotive business unit said “with the help of Sohu automotive business unit, even the whole Sohu portal, which is one of largest domestic multimedia news platform, Chengdu branch will intensify its influence in Chengdu, and expand to subordinate cities so as to provide better services for netizens in Southwest China. At the same time, Sohu automotive business unit will continue increasing its service contents and improving its service quality, aim for providing services for China’s automotive industry and all people’s automotive life in China.”

Signing ceremony between Sohu automotive business unit and E.kingo automotive dealership

  　During the news conference, Sohu automotive business has also launched a brand new internet marketing platform “all for car dealers”, for cars dealers and automotive dealerships in China. Depending on Sohu’s strong brand influence and enormous users of Sohu automotive business unit, on one hand, “all for car dealers” will provide such functions as activity wanted, auto information, netizens’ interaction, and after-sale appointments. On the other, it will help car dealers promote their brands in innovation and improve their management in order to lay a foundation for a win- win situation between brands and consumers.

　　200 guests, car dealers and media from Chengdu and other southwest areas, along with Sohu automotive business unit and Chengdu branch, has celebrated this great event all together, and witnessed this milestone in China’s automotive industry.(translator: Qinghua: serena)

　　See original Chinese report please click: http://chengdu.auto.sohu.com/20100528/n272399857.shtml