Domestic production of Subaru start within

　　According to Legal Evening Paper, after Subaru announced to reduce in its car parts prices, Li Jinyong, general manager of Hebei Subaru Automobile Sales Co., Ltd. (Beijing) publicly said at Chongqing Motor Show that domestic production of Subaru will start within two years, which once again drove Subaru into wave of the “localization”.

　　Head of the market department of Subaru China Takahashi Ichiya has denied the claim in a recent interview. But he has released that many domestic manufacturers are consulting on joint with Subaru. However, when the domestic production of Subaru will start depends on the headquarters.

　　This week, Subaru announced to launch the 2010 “eco-tour”. To a small imported car brand, to establish a brand image with a flourish indicates Subaru has high hopes on the Chinese market.

　　Last year, Subaru sold 35,000 cars in China while this year’s sales target is 50,000 units. Till now the ownership of Subaru in China has had reached 100,000 units. Imported car brand with such an achievement has already possessed conditions to be localized. Besides, all the signs of take up a matter with JV partners, lower down the parts price and dealers could not wait to “declare” news about domestic production all show Subaru has made no turning back.

　　Only the unsuccessful cooperation with Guizhou Yunque previously has made Subaru a burnt child dreads the fire. To Subaru, no failure is allowed, only success if domestic production is started again. Therefore, Subaru will surly take steps with caution.

　　The program “You Are the One” has brought great fame to Subaru. With stable sales and joint venture partners in a large crowd, to Subaru, the way of localization has been prepared will enough; the only thing demanded currently is the final determination.

　　(Translator: Yalong/Jessie)

　　See original Chinese report Please click: http://auto.sohu.com/20100624/n273051206.shtml