Sohu "All for car dealers" is grandly

　　On 24th November in Guangzhou, the 3th China Automotive Marketing Channel Competitiveness Forum, co-sponsored by China Marketing Association, Sohu automotive business unit, and China Association of Automobile Circulation (CADA) is grandly opened and many guests gathered in the forum. Under the expectation of over hundred executives and experts from the field of China automobile marketing and also auto dealer groups, the annual strategic product of Sohu automotive business unit "All for car dealers" is ceremoniously released to boost entire terminal marketing of Chinese automobiles.

　　Shen Jinjun (left), Vice Standing Chairman and Secretary General of China Association of Automobile Circulation, Zhou Yongjiang (right), Vice-President of China Marketing Association, and He Yi (middle), general manager of Sohu automotive business unit, celebrated "All for car dealers" launching.

　　Sohu "All for car dealers" (http://dealer.auto.sohu.com/) is the brand of new online marketing platform, which is special measured and made by Sohu Auto for Chinese car dealer and auto dealer groups. Relying on the strong brand influence and matrix strengths of Sohu website, as well as the large user base of Sohu Auto, "All for car dealers" will provide more valuable functions for national automobile dealers, including activity recruitment, information releasement, Netizen interacttion, after-sales reservation and membership management, as well as data analysis and decision support and other services. It will also offer dealer groups innovative brand promotion models and solutions of platform management for 4S store clusters with multi brands across cities.

　　70% consumers access information for auto purchase through the Internet

　　According to iResearch Automobile Industry Research Report, which is released in 2009 by independent research company iResearch, in the process of vehiclepurchase, 70% of Chinese consumers use the Internet to obtain relevant information. The Internet has already become the preferred information platform for automobile purchase. At the same time, online marketing is getting more and more attention and is still developing. From Barack Obama campaigned successfully for American president through the Internet to General Motor used eBay as first choice after revival to sale vehicles, the era of the Internet has already arrived in the world. In 2009, the total number of China's Internet users reached 338 million very rapidly and the growth of online advertising is more than 40% in a row for several years. They all demonstrate clearly the enormous gold mine of online marketing.

　　Sohu "All for car dealers" is the online bridge for auto dealers and consumers to communicate, and also the online platform for dealers to promote and display themselves. Using "All for car dealers", car dealers are free to publish information of sales promotion, as well as to call in activities. Consumers can easily inquire released information and prices through Sohu Auto to obtain the exact addresses of car dealers, and communicate directly with dealers through free online telephone, while consumers are able to write down their experiences and evaluations during the purchase and service, which are without any doubt a quick path for excellent auto dealers to expand sales, build up brand and gain reputation.

　　Matrix Marketing: Brand achieves value

　　As the largest portal in China, Sohu has more than 100 million registered users, and daily visits reach 700 million. Sohu's portal matrix has seven websites, containing the most leading portal in China sohu.com, the largest Chinese youth community ChinaRen.com, the biggest online game information and community website in China 17173.com, China's most influential real estate website focus.cn, leading mobile phone WAP portal goodfeel.com.cn, search website with the most advanced technology sogou.com, leading online mapping service provider go2map.com, which are the largest online assets in the Chinese world.

　　In March 2009, Sohu Auto Channel upgraded to Sohu automotive business unit. The most influential automobile media in the industry is carrying forward systematically its development strategy from centre to local, and has brought about five significant changes, from media-driven to product-driven, from information platform to service platform. Sohu "All for car dealers" is undoubtedly the first competitive product for Sohu Auto to achieve these major transforms.

　　Depending on Sohu Auto's professional platform and Sohu portal's matrix resources, Sohu "All for car dealers" upgrades automotive online marketing, which is used to be a huge complement for traditional automobile marketing, to create a new method to buy a car through all-round integrated resources. It meets the need of auto sellers to increase sales, in the meantime maximizes consumers' demand to access to information, communicate and interact.

　　In 2009, the amount of production and sales of Chinese automobile broke through the limit of 10 million units for the first time. China's automotive industry is experiencing great changes from the inside to outside. As the Sohu automotive business unit's grand offer, Sohu "All for car dealers" is launched, will further help car terminal marketing, as well as the innovation and development of Chinese automobile marketing channel.

　　For more information of Sohu "All for car dealers", please click:

　　http://dealer.auto.sohu.com/

　　(Jianfei/Keke)

　　See original Chinese report Please click:

　　http://auto.sohu.com/20091124/n268414111.shtml