Sohu Auto Research Center was established in the beginning of 2009, which is a relatively new department. Since its establishment Sohu Auto Research Center has been dedicated to providing real statistics of auto sales and most efficient access to the data of production and sales for the development of Chinese automotive industry. After a year of development, Sohu Auto Research Center has made considerable progress in a number of areas including analysis of production and sales, monitoring of dealerships and research of consumers.
The achievements and strengths of Sohu Auto Research Center
Database of production and sales: Sohu Auto Research Center relies on China's most authoritative data investigation institution of automotive production and sales-China Association of Automobile Manufacturers and China Automotive Research Center. A group of senior experts gather in Sohu Auto Research Center, providing data of auto production and sales and most in-depth comments for users.
Monitoring of dealerships: Sohu Auto has vast resources in its huge database. Moreover, Sohu has established local stations in different cities in China, establishing a monitoring system of automotive dealerships in the major cities in China. The monitoring system is aimed at understanding the real situation and development trend of China's automotive distribution industry.
Research of consumers: Relying on large resources of users of Sohu Auto, Sohu Auto Research Center is able to carry out real-time research on several topics including consumer's behavior and preferences of media, providing the most efficient platform for automakers to understand consumers.
The goals of Sohu Auto Research Center
Sohu Auto Research Center is committed to providing the full range of market information in every key part of the whole automotive industry. And Sohu Auto Research Center will collect and analyze those data to offer the most effective information for the decision-making.
Sohu Auto Research Center will help automakers gain insights about the development trend of auto industry and accurately grasp the current situation of the market. Therefore the automakers will obtain better living environment and sustainable development momentum in the fierce competitions. (Translator: Qinghua/Hanxin)
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http://auto.sohu.com/20100806/n274040886.shtml