March: Sales Return to Normal Level

　　In March, the dealerships’ sales returned to a normal level.

　　After Spring Festival at the end of February, China's auto market did not rebound as expected. Since March is the end of the first quarter of 2010, dealerships' procurement rate began to rise from the bottom level. However, due to rather plain sales, the procurement volume was moderate, which was actually not a bad thing. When the production is consistent with sales, it is a natural thing that the volume of procurement is moderate.

　　Summary:

　　Dongfeng Honda introduced the new CR-V in China.

　　Dongfeng Honda updated the exterior appearance, interior space, configuration and safety performance of CR-V. The new CR-V was introduced into the auto market across China. As to the exterior appearance, Dongfeng Honda upgraded the front grille, front and rear bumpers, alloy wheels as well as the logo of CR-V. In the interior space, the armrest of new CR-V is 30mm wider. Covered by leather, the seats use new suture. In addition, the new CR-V is equipped with new decorative panel and new LCD color. Providing comfortable feelings for consumers, the new CR-V is more elegant as well. Regarding the safety performance, each version of new CR-V is equipped with side airbags. Moreover, as to the VTI, VTI-S and VTI-S NAVI are equipped with reversing radars.

　　Comments:

　　As a leader in urban SUV market, CR-V produced by Dongfeng Honda attracted much attention within the automotive industry as well as from other fields. As a new model in 2010, CR-V has a more beautiful appearance, refined configurations as well as a number of user-friendly devices.

　　March 22

　　Summary:Chery introduced Fulwin 2 into market.

　　In the city of Qingdao, Chery released a new hatchback for the consumers living in cities-Fulwin 2. The price of Fulwin 2 ranges from 51,800 yuan to 60,800 yuan with six colors to choose from. As to the exterior appearance, Fulwin 2 has a dynamic V-shaped front and the headlamp which is similar to a flying device. Moreover, the smooth shape of side parts, U-shaped hood's lines and the design of waist and rear parts make Fulwin 2 more attractive. Compared with other similar models, Fulwin 2 is more fashionable and energetic. Regarding the power, the hatchback is same as the sedan. Both of the two versions are equipped with ACTECO-SQR477F engine which is independently developed by Chery. The output per liter is 53.4 and the torque per liter is 93.5, showing the high performance of ACTECO engine-a self-developed series of Chery.

　　Comments:

　　After Chery released Fulwin 2, this attractive model achieved great sales in the following months. It has already become a major force in A0-class market. With the introduction of Fulwin 2 as a symbol, Chery has already established perfect layout in A00, A0, A and A+ markets.

　　March 26

　　Summary:Shanghai Volkswagen introduced its first urban SUV-Tiguan in the city of Shenzhen.

　　With the pure German descent and the strong comprehensive power, Tiguan immediately became a popular model in the competitive SUV market after it was released. A large number of media said Tiguan was the most anticipated new model in 2010. In pre-sale period, Tiguan got the sales of 40,000 units in the first month, setting a new industry record in terms of pre-sale. At this time, there are four versions of Tiguan to choose from with 1.8TSI or 2.0TSI engines. In addition, Tiguan is equipped with 6-speed manual transmission or 6-speed multitronic transmission.

　　Comments:

　　Volkswagen demonstrated its confidence in Tiguan by choosing the city of Shenzhen to release the new car. In fact, Tiguan achieved great sales and received a large number of orders. Previously, European automakers did not have a strong hand in China's urban SUV market. Therefore, the introduction of Tiguan is of great importance. (Translator: Qinghua/Hanxin)

　　See Original Chinese Report Please Clicks:

　　http://auto.sohu.com/20101126/n277930923_2.shtml