Analysis of splendid performances

　　A great number of new major models have been launched in November, and auto dealers have offered a series of preferential measures.

　　When it came to the traditional slack season, we saw a decline in auto sales.

　　Newly launched models and automakers’ promotional activities have reached a peak in November. A great number of new models have been launched, and automakers have offered a series of promotional or experimental based activities. In addition, many auto dealers have released preferential measures so as to increase auto sales in the end of the year.

　　November, 3

　　Brief description:

　　GAC TOYOTA has released luxurious MPV.

　　As Toyota’s global innovation base, GAC TOYOTA has gained another chance for launching new models. Alphard, high-end MPV of Toyota, announced in Shenzhen that it will officially go to market through GAC TOYOTA.

　　Known as the most luxurious MPV, Alphard has been sold in 9 countries and areas, with total sales exceeding 500000 units since launched in 2002. The second generation of Alphard has been launched in HONGKONG since 2008, and gained popularity among celebrities. Thus, it is hailed as nanny van for celebrities.

　　Comments:

　　Although Alphard, the most luxurious MPV, has been launched to the market for less than a full month, auto dealers have already received a bunch of orders. So the charm of Alphard has obviously seen. But as for GAC TOYOTA motors, the significance does not only lie in simple export. Choosing GAC TOYOTA as a distribution channel, Toyota passed a signal to the sector: Alphard would follow Toyota highlander, preheat the market through export in advance, and grab MPV market through Chinese indigenous production. This high-end market is not full of intense competition, but with great potentials.

　　November 3

　　Brief description:

　　2011 Chevrolet Cruze was unveiled.

　　2011 Cruze was unveiled, and increased a new model of 1.6T. Till now, this vehicle owns 8 models and 2 kinds of engine displacement.

　　SGM-Dongyue produces engines of Cruze with a displacement of 1.6litre, with total output reaching 135kw, Peak torque 235Nm, volume power 84.4KW, six-speed manual transmission.2011 Cruze has improved its original equipment, including automatic transmission vehicles equipped with EPS and adjustable steer. Among them, there are 4 models using OnStar system. All vehicles with engines of 1.6litre have been included in the product catalog of the project to promote energy-efficient products that benefit the people.

　　Comments:

　　Since launched, Cruze, hailed as a new generation of mid-level vehicles, has gained great popularity among youth who are chasing for driving speed and fun. Compared with other vehicles with the same level, Cruze owns obvious competitiveness, and high market demanding.

　　November 5

　　Brief description:

　　EVS25 kicked off in Shenzhen.

　　The twenty-fifth world Conference and Exhibition of pure electric vehicles, hybrid and fuel cell vehicles (EVS25) kicked off in Shenzhen from November 5 to 9. Compared with the sixteenth event which opened in Beijing 11 years ago, the scale and influence can’t be mentioned in the same breath. There were about 350 enterprises participating in EVS25, with over 220 exhibition models. “Sustainable Mobility Revolution” is the theme of this conference. A great number of automakers have released their strategic planning, and set up timetable for electric vehicles production in EVS25.

　　Comments:

　　Electric vehicles are blistering hot in the world, especially in China. It has become a hot topic, not only for automakers and insiders, but for common citizens. Furthermore, China has used electric vehicles as a breach for industry development. Since Shenzhen EVS25 opened, we will see more and more electric vehicles in the market.

　　November 19

　　Brief description:

　　Mercedes Benz A class sedan was unveiled in Shanghai.

　　Two new models have been officially launched in China, including A160 with the price of 238000RMB and A180 with 278000RMB. As an authentic Mercedes Benz, A class sedan has still inherited its proud quality safety, and fully equipped with its safety group which owns not only the safety body structure, but also many advanced safety technologies including ESP, Brake Assist System and self-adaptive brake lights. A class has been hailed as the safest vehicle in the same level. Since pre-sold this September, A class has gained great popularity among consumers.

　　Comments:

　　As this popular model is entering China, Mercedes Benz has further drawn closer to consumers, and found the resonance in terms of enjoyable driving experiences and a brand new life quality.

　　There is no suspense of China automotive sales and production which will crack 15 million units in December.

　　There is no suspense of china automotive sales and production which will crack 15 million units. But what on earth is the final number? It will be unveiled in December.

　　Furthermore, Guangzhou automotive show, kicking off in December, will be the last big event for China automotive industry this year. When it comes, there will be a great number of new major vehicles launched and we will see a sneak peek of automakers’ strategies for next year.

　　December 20

　　Brief description:

　　Guangzhou auto show will draw its curtain.

　　Because of Guangzhou 2010 Asia Games, Guangzhou auto show has been postponed to December 20. Considered as the third largest auto show in China, Guangzhou auto show is drawing more and more attention from automakers at home and abroad. What's more, as it will kick off in the end of the year, the auto show will provide a good opportunity for automakers to launch new vehicles, or release strategies for next year. According to sources, many new vehicles will be unveiled in Guangzhou auto show, including new polo, Nissan sunny.

　　Comments:

　　Guangzhou auto show has become a hot topic for insiders. Automakers are all making inquiries about vehicle models from other automakers, while carefully keeping their own secrets. Domestic auto market has witnessed a great change in those two years. As for insiders, Guangzhou auto show will provide a good chance to get a glimpse of the auto market next year. (translator:qinghua/serena)

　　See original Chinese report please click: http://auto.sohu.com/20101126/n277930923_11.shtml