Birth of Sohu House-Auto Zone

　　Click to enter House-Auto Zone page

Sohu - the country's largest portal, which owns China's largest and most influential automotive portal site Sohu Auto, China’s most popular and valuable real estate website Sohu focus, cross-border cooperated house and auto in this fall and heavy launched the " House-Auto Zone" Area page(http://auto.sohu.com/cfz/index.shtml) and House-Auto Zone club in September 25,, assemble friends, share Scriptures on buying a car or house, exchange experience on keeping a car or supporting house, exhibit House and Auto, Group buy concessions, find friends by eating drinking and build the country's largest interactive platform concerning House and Auto.

　　Perfect combination to build the country's largest interactive platform concerning House and Auto

"Shelter" and "People Mover” is closely related to people's everyday lives, housing give people mentally and physically habitat, private cars supply free on travel. To most Chinese urban families, house and Auto would be two of the heaviest consumption in a long period future. Ordinary consumers often put house and auto together for a comprehensive consideration. Sohu collects advantages of Web portal matrix, combines two of the most influential professional website, Sohu Auto and Sohu Focus, links House and Auto with these two modern needs, side by side presents House-Auto Zone. House-Auto Zone platform will converge 10 million active users through providing a good interaction space for the house and auto loves. Whether you favor housing or like vehicles, here in the House-Auto Zone, you can find your favorite products, participate in various House and Auto interactive activities, and find friends with similar interests.

　　Colorful Exciting activities on both House and Auto, swoop all offers

September 25, Sohu House-Auto Zone is available on-line with the fresh clean dynamic page style. A variety of exciting activities organized by Sohu can also be found here: Sohu exclusive offers of house and auto purchase, hot property, the Auto discount information, shopping guide on house and auto, guidance on house or auto purchase tools and process. In addition, it set up House-Auto Zone BBS and other content to build an interactive platform for online or offline User.

Sohu deputy editor and general manager of Sohu Automotive Business Unit, He Yi, said: "House and auto have been the two main consumers to the more and more affluent Chinese people, the domestic automotive and real estate information mostly come from networks. Sohu, as the leader of Internet media, has accumulated a large number of users, technical and information resources in the automotive and real estate, our auto and real estate databases can meet the dual need on cars and houses. SOHU House-Auto Zone section can provide users of Sohu Auto and Sohu focus two aspects information and services; aggregation in automotive and real estate under Sohu company will create a unique advantage in the industry; this colum will surly promote the health of consumer in the Chinese automotive and housing market. "

Vice President of Sohu focus Zeng Fu-hu, ", the original intention of building House-Auto Zone is to collect house and car buyers through the media resources of Sohu portal matrix and the professional influence of Sohu car and Sohu Auto, then we can get group advantage and concentrate on picking the best real estate projects and car brands, supply better docking methods for buyers and the brands. "

　　Photograph of "R & F Cup" environmentally friendly fuel-efficient PK Contest

Sohu focus together with Sohu cars, has successfully held the top enterprise buyers quarter, "R & F Cup" PK tournament -saving pioneer, "Gull Island" Nandaihe Beach self-driving travel , "Maserati" goes into "Paul Leisy Forest language "and other forms of House-Auto activities, which gains lots of enthusiastic participation and support of User. Mr. Chiang from the International trade said: "I am busy at work so checking houses are troublesome. It’s a very hard work to spend the whole weekend on houses. Sohu top enterprise buyers quarter makes it available for me to understand the situation of a lot of real estate in the noon break time, make key choices and then go to the field to check things out. In these activities, many flats have a good offer, even the car also has benefits, such House and Auto interactive activities can help us save time and effort also save money and we hope organize more. ", another of Ms. Lo from Sohu Cheyou committee said, " I Participated in the "Gull Island" Nandaihe Beach self-driving travel, feel very good for relaxing weekend and also checking coastal resort project, one stone killed two birds. " After the launch of Sohu House-Auto Zone, more colorful activities will be organized to provide various forms of House Group buy concessions, and opportunities on creating more fun making friends, selecting houses and cars easily.

　　build Cross-marketing platform , well mash and interpret spheres cultural

Automobile and real estate are two economic golden growth point, sales of house and automobile are also closely linked, to some extent, the two target groups has a high degree of overlap. Sohu Focus joint with Sohu Auto advocated “House-Auto clubs, carried out interactive activities in house and auto, combineed these two hot spots of car industry and real estate, using method of the mainstream media setting up the stage, buyers merchants sing together, link two industry, integrate resources , do cross-marketing, supply more opportunities for cooperation between the automotive and real estate projects , build the mutual promotion and common marketing platform, maximize the marketing goals and share technology of the two sides, and create win-win situation, reflects the advantages of integrating social resources by the media. In Sohu House-Auto Zone, activities will be carefully selected to realize "mix and match" object and better interpret the spheres of cultural and common customer base demonstrated by the project through "fit" between the products.

If you already have vehicles and house, looking forward to sharing with similar groups of people, or if you have house but no car, concerning on the new car information, or if you have a car but no house, needing to know the latest property market information, or at last if you had no car and house, but still concern about the two major goals in your life and are fighting for it, welcome to join our Sohu "House-Auto Zone." A variety of exciting activities are waiting for you! (Qinghua-Xiewen)

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