FAW Toyota makes its sales target 500,000

　　According to Strait Daily, recently FAW Toyota Motor Sales Corporation officially released its sales results of 2009and the sales target of 2010. In 2009, FAW Toyota’s cumulative sales were 440,000units, up 26% from a year earlier, which was a new record number. The target of 2010 was set at 500,000 units.

　　2009 is destined will be remembered by the history of Chinese automobile history. The state of market suffered a drastic change just like a roller-coaster from the depression at the beginning of the year to the blowout driven by the incentive policies.

　　In these unpredictable ups and downs, FAW Toyota tensely followed the market trends and timely adjusted its marketing strategy, which laid the basis for victory in 2009. Due to a number of factors, FAW Toyota’s sales in the first quarter of 2009 were unsatisfactory. However, FAW Toyota quickly adjust its strategy and re-layout its product lineup to increase production capacity of 1.6L displacement vehicles, to successively introduce special models of Corolla and Reiz as well as to launch attractive new models. As a result, the situation was reversed immediately. In the second half of 2009, the sales of all models were climbing up month by month. What was more exciting, the sales record was broken repeatedly. The cumulative sales of the second half of 2009 reached 260,000units, which drove the sales of FAW Toyota in the whole year to nearly 500,000.(translator: yalong/Jessie)

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    http://auto.sohu.com/20100128/n269872855.shtml