July: with new models car market

　　In July, the total output of the national auto market reached 123,800 units, a declination of 4.34% compared to June while an increase of 12.88% compared with one year before. Through July is the traditional off-season, passenger car market in July performed quite well due to a variety of new models and increased dealer promotions. The commercial market showed very clear seasonal variation that there huge declination.

　　July 8

　　Description: Zhonghua Splendor was listed in China auto market.

　　At the “Love China” theme party held in the Shenyang Brilliance Automotive Plant, Zhonghua Splendor was listed in the market, priced at 88,800 to 158,800 Yuan. Meanwhile, the 500,000th car of Zhonghua brand went off the assembly line. With a sales volume of 2.44 million, Brilliance Automotive Group entered the “two million club”.

　　The changes of 2011 new Splendor mainly focus on the shape of the headlights and bumper. Trapezoidal grille is designed as inverted ladder to form a more coordinated V with the radiator grille. the small grille on both sides are pentagon, which makes the front of the new Splendor younger and more dynamic.

　　Comments:

　　Four years ago, carrying the Brilliance’s ambition of revitalization, Splendor created and turned out to be quite successful and legendary as a independent middle-class brand. Four year later, Zhonghua Splendor has achieved comprehensive breakthroughs in all appearance, safety, intelligent, comfortable, and manipulation, establishing a new benchmark for the domestic intermediate sedan.

　　July 13

　　Description: Toyota launched new Corolla.

　　In the Chinese market, with a total sales volume of 217,000, in 2008 COROLLA and Corolla EX together became champion in the small high-end car market. Till June of 2010, the cumulative sales of COROLLA series have reached 865,000 in China. In 2010 July 13, FAW Toyota fully promoted the upgraded new COROLLA EX. The all new five models of COROLLA EX included the MT, the classic version of MT, the classic version of AT, Deluxe Edition MT, Deluxe Edition AT, priced at 92,800 to 114,800 Yuan; 15,000 Yuan lower than old Corolla.

　　Comments:

　　By superior product quality, New Corolla gives a definition of the new guideline of excellent cost performance. Simple and elegant design, spacious and comfortable driving space, Smart agile handling experience, high energy and low consumption power system as well as intimate comprehensive security all reflect its charms. As soon as entered the market, New Corolla won great success in the market segment.

　　July 28

　　Description: Mitsubishi LANCER EX1.8L version was listed in the auto market.

　　July 28, the southeast Mitsubishi LANCER EX1.8L version was listed in the auto market, priced at125, 800 to 143, 800 Yuan. As a global strategy model of Mitsubishi, based on the technology platform of the tenth generation of LANCER EVO, the southeast Mitsubishi has launched six models such as fashion version of LANCER EX 1.8L and 2.0L Sport version. This new model is also fully upgraded from fashion version. The beige color of the interior is changed to dazzling black. And insurance package, cruise control device, shift paddles, the smart anti- power sunroof and other luxury configuration folder has also been added.

　　Comments:

　　Based on the same platform with LANCER EVO X, Mitsubishi LANCER EX is not only one of the midsize sedans with excellent function, but also has high cost performance. Besides, it is equipped with imported engine and new generation of automated manual gearbox. For different consumer groups, the South East Motor this year has even introduced a variety of versions of the different configurations. Therefore, is there any reason that consumers are not willing to buy it?

　　(Translator: Yalong/Jessie)

　　See original Chinese report Please click:

　　http://auto.sohu.com/20101126/n277930923.shtml