CESA:Successful & Start Market in Europe

European Experts provide Know-How Transfer to Chinese Auto ExecutivesNew: China Association of Automotive Manufacturers (CAAM) is cooperating partner.(See all pics on CEAS)

中欧汽车研讨会开启厂商进入欧洲市场的大门

On September 22 and 23, the second China Europe Auto Symposium (CEAS) will take place in Shanghai. The subject of this forum for executives of the Chinese auto industry will be:

“Successful market start to Europe”. European car experts will come to Shanghai to provide their Chinese counterparts with their export ambitions.The idea of the China-Europe Auto Symposium goes back to 2007. The German automotive expert Alexander Demuth, of the consulting firm Demuth Corporate, realized that Chinese car manufacturers would have an easier start if they used the existing know-how of those who have made other car brands successful in Europe.

Together with his partner organization, Prime Research, an international marketing consultancy, he successfully organized the first symposium for the China Auto Show in Beijing in April 2008. Title sponsor was BASF Automotive Solutions, one of the biggest automotive suppliers of the world. In 2009, the second Symposium in Shanghai will again be strongly supported by BASF. Other sponsors are: Russell Reynolds, an international company for executive search and Hessenagentur, a consultancy of the ministry of trade and industry of the central region Hessen, Germany.

The CEAS 2009 will take place under the patronage of Dr. Albrecht von der Heyden, the German Consul General in Shanghai. The symposium will be officially introduced by Mr.Don Yang, Managing Vice President of China Assocociation of Auto Manufacturers(CAAM).

Renowned personalities will hold keynote speeches at the symposium. Among them Prof. Dr.Bernd Gottschalk, the former president of the German Association of Car Manufacturers(VDA), Jack Perkowski, founder of one of the biggest automotive suppliers in China,ASIMCO and author of the book “Managing the Dragon” and Hermann Althoff, Group Vice President, BASF Asia Pacific.

The subjects of the symposium are:

　　1.European Markets: What makes them special - what do newcomers to these markets need to know - what can they learn from the experience of others? The speaker:Thierry Dombreval, former Chief Operating Officer of Toyota Europe.　

　　2.Management Issues: Which human resources will be needed for a successful market start? How to find, how to train adequate managers in China and Europe. How to build a successful import company. The speaker: Dr. Walter Friederichs, Global Leader of the Automotive Practice, Russell Reynolds Associates.

　　3.Legal Conditions in the European Union: How to avoid problems with homologation,in founding joint ventures - in building a dealer organization and sales. The speaker: Dr. Rolf Trittmann, LLM, Partner Freshfields Bruckhaus Deringer.

　　4.Car Financing: The Do’s and Don’ts for successful car financing in Europe - a key factor for successful sales efforts. The speaker: Peter Fuss, Partner/Automotive Leader EMEIA, Ernst&Young Global Automotive Center.

　　5.Engineering & Technology: The technical preconditions for a successful start,technical standards in EU countries, technical future developments, cooperation with the innovative European suppliers. The speaker: Dr. Georg Degen, Director BASF Future Business GmbH.

　　6.European Consumers: Their expectations, their experience, their brand awareness,their marketing needs. The speaker: Rainer Matthes, Managing Director, PRIME Research.

　　7.Car Marketing and Branding: The importance of establishing brands, the marketing necessities for new market entrants, the secrets of successful automotive brands. The speaker: Alexander Demuth, Managing Director, Demuth Corporate.

　　8.The moderator: Wayne Xing, Chief Editor and publisher of one of the most successful Chinese-American car magazine: China Automotive Review. Alexander Demuth, founder and co-organizer of CEAS stated: “The growth and development of Chinese car manufacturers has by no means been halted by the global financial downturn.

Before a successful start in the demanding European markets there is still a great need for an exchange of knowledge on a top level. Both the Chinese auto executives and the European experts will equally gain from this exchange. That is why the CEAS 2009 has the support of the Chinese Auto Manufacturers Association (CAAM).

　　The speakers at the symposium will address important subjects such as: consumer and market trends in Europe, legal challenges, financing opportunities, technical and engineering prerequisites, logistics, branding and marketing strategies, and public and media relations.

　　The registration for participants has been made easy and accessible on the Chinese-English CEAS website: www.ceas-china.org. We expect more than 150 participants from the leading Chinese car manufacturers.”

　 Organizers and Title Sponsor

　　Demuth Corporate is a management consultancy, specialized in marketing, branding, advertising, and public relations. Alexander Demuth, founder and chairman, is experienced in successfully introducing new car brands like Chrysler and Hyundai to the European market. He has more than 35 years experience in this industry – he was a PR manager for the British Motor Corporation and served 10 years as the head of public relations at Ford Motor Company in Germany.

　　PRIME Research is an international research group based in China (Shanghai), Europe(Mainz/Germany, Zurich/Switzerland, Oxford/UK), as well as in the U.S. (Ann Arbor).PRIME Research in specialized in the automotive industry, and analyzes market and media trends in more than 30 countries worldwide. PRIME Research works for more than 100 global players including the most valuable brands in the world, helping them to develop their reputations, increasing brand value and sharpening product images.

　　BASF: the title sponsor of the China-Europe Auto Symposium. BASF is the world’s leading chemical company. BASF Automotive Solutions is a leading-edge source of intelligent sustainable solutions to automotive manufacturers and their suppliers worldwide – with a full portfolio of technologies that include coatings, catalysts, engineering Thermoplastics, polyurethanes, pigments and colorants, coolants and brake fluids for a broad array of exterior,interior, chassis and under-the-hood applications.

　　Contact China: Tony Tian: tian@ceas-china.org

　　Contact Europe: Alexander Demuth: demuth@demuth-corporate.de

　　Registration: www.ceas-china.org （Qinghua）