Auto Recall should not overstated

　　According to SOHU Cui Dongshu’s blog, Toyota recall issue has become a worldwide major event, leading to the Toyota’s severe credit ruin and economic loss in the North American market. The impact of excessive speculation and vigorous overstatement about compensation issue after the recall in China is not necessarily good. Chinese consumer rights protection should be gradually promoted.

　　Classified by power system and braking system rather than brands, the complaints of automotive products quality in2009 which is said to be announced recently by relevant departments are likely to lead to many complaints. However I think it is a correct decision consistent with the current social situation. Making the public information transparent is to improve consumer rights protection instead of simply increasing speculation themes.

　　Low brand loyalty of Chinese consumers

　　Compared to consumers’ long-term accumulated experiences to one particular brand in Europe and the USA, Chinese consumers’ brands loyalty has not been established as many have not purchased a car before and can be easily affected by a variety of information. The brand images are so vulnerable to kinds of negative news that it has become an important tool to bring shame on other manufacturers and obtain benefits.

　　Practices to defend rights varies among brands

　　Uniform product defects statistics are based on long-term accumulated norms. Only when most long-term regular consumer complaints are through the same channel, the credit can be confirmed by the effectiveness of procedures. Tired and busy, not every Chinese consumer is happy to sue the manufactures every day. In terms of different brands, different consumer groups always adopt different practices to defend their rights. The fact is that the hardness of providing evidences and obtaining compensation make consumers unwilling to bring forward complaints. Compared with complaints, information summary and feedback of auto manufacturers’ repair service system are more effective and accurate.

　　Product defects shouldn’t be used by vicious attacks

　　Rather than providing speculation themes, regularly recall of automotive products will contribute to enhance consumers’ trust and loyalty to manufacturers. Only continuous recalls will arouse suspicion about design reliability. Use a small sample of complaints to describe the overall image of a thing may be incomprehensive and also very easy to form the opportunity to attack opponents. From many events communicated by the network, inaccurate information can really cause many problems. Presently, even many authoritative data are unauthentic since generally our social are lack of a good sincerity. To cite data viciously can lead to very serious problems.

　　To overstate recalls will hold back consumer rights protestation

　　Similar to Microsoft’s patch, Defective design can happen in every automobile corporation. Microsoft has been upgraded its operating system constantly in order to improve the original imperfections. However, to overstate auto recalls viciously may hold back many manufacturers as well as gradual improvement in smooth implement of vehicle recalls in the future.

　　Recall system demands manufacturers’ self-controlled systems and industrial supervision

　　Since manufacturers are always the core in auto recalls, it is necessary to strengthen the management and legal control. Carrying out a positive recall immediately once a product defect is discovered can not only demonstrates the manufacturers’ responsibility for products and consumers but also deflects their credit and strength. Repair service system of auto manufacturers should be most sensible to the product defects. Generally, manufacturers should identify problems through internal information systems or product defects reports from dealers and repair firms as well as consumer complaints and solve them effectively and timely.

　　Auto manufacturers should strengthen the supervision and construction of their supervision systems as initiative recalls demand its timeliness and effectiveness. However, overstatement about recalls will make normal recalls mine fields manufacturers are eager to avoid. It will not benefit consumer rights protection that manufacturers carrying out recalls can easily become the target of vicious attacks while manufacturers conceal or reject recalls escape from criticism. To highlight the recall issue is hope of solving all the automotive defects through recall timely and effectively and defending the consumer rights. To strengthen the supervision and construction of the auto manufacturers’ automation controlling systems is the key to protect the consumer rights.

　　(Translator: yalong/ Jessie)

　　See original Chinese report Please click: http://cuidongshu-blog.blog.sohu.com/147473884.html