Hu Maoyuan: aims on high-end markets

October 15th, Shanghai Volkswagen Co. Ltd. has just celebrated the twenty-fifth anniversary of the birthday, and also opened their new chapter. The five millionth vehicle Superb produced by Shanghai Volkswagen left the assembly line under highly intensive flashlight in the third factory of Shanghai Volkswagen.

Sohu Auto reported, the conference are hosted by Liujian and He siyuan, the general manger of Shanghai Volkswagen, and vice-general manger. There are several people attending this conference and giving speeches, including the Chairman of the Shanghai Volkswagen Group Humaoyuan, Management Volkswagen AG Member of Board for Human Resources Dr. Horst Neumann, President and CEO of Volkswagen Group China, Dr. Winfried Vahland. Dr. Neumann announced that there'll be a total of four billion euros invested on Shanghai Volkswagen in order to support the development of Shanghai Volkswagen.

Hu Maoyuan, Chiarman of the Shanghai Volkswagen Group, reveals during the interview after the conference, this 4 billion euros will be invest in production capacity expansion and the vision to achieve the annual output of 1 million units of vehicles.

Hu Maoyuan says, Shanghai VW uses 13 years to achieve the milestone of 1 million car. The second a million car take only four years. The fifth million units cost only over one year. With such a trend that the sales growth accelerates constant, the new one million will come no doubt even faster.

Speaking of the future introduction of new products, Hu Maoyuan says, future products of Shanghai Volkswagen will aims on high-end market. "Although we have now two brands (Volkswagen, Skoda). With the development of German Volkswagen, for instance, the recent purchase of Porsche, will give us the opportunities to introduce more brands in China. "

It's reported that Hu Maoyuan and his colleagues went to Germany to communicate with the executives of Volkswagen, and reached the consensus on positioning of future products. The future posotioning should be high-end, and the new high-end brands will be produced in Shanghai.(Jianfei Keke)

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