August: national passenger car sales

　　August: national passenger car sales significantly rebounded

　　In August; national passenger car sales significantly rebounded and grew by 18.85% compared wit in July.

　　It is understood that the national passenger car sales in August was 977,300, a growth of 18.85% compared with July and an increase of 59.26% compared with the same period of last year. Among them, driven by the state subsidy policies, the sales of 132 models in the list increased 32.04% compared July to 129,600.

　　August 2, Geely Group and Ford Motor Volvo Car Corporation was formally completed the delivery procedures, thus, the largest overseas acquisition of Chinese private enterprises completed legal procedures. After the success of mergers and acquisitions, China Geely Group has become the first multinational auto company in China. Prior to the March 28, the two sides signed an agreement in Gothenburg, Sweden, that Geely purchase Volvo Car Corporation at 1.8 billion U.S. dollar, among which 0.2 billion will be paid by b

　　August 2

　　Description: Geely finished the purchase of Volvo finally.

ills and other in cash. It is reported that Geely plans substantially to improve Volvo car sales in China and to establish production bases as well to promote its capacity of 600,000 within 5 years.

　　Comments: Adequate funding and establishment of management team has prepared a good operation situation for the new Volvo, but the problem of multinational cultural integration, how can Volvo success in face of intense competition in China auto market as well as how to improve technical level of China automobile industry through the acquisition of Volvos, these are all new challenges placed in front of Li Shufu and the Chinese auto industry.

　　August 5

　　Description: The new BMW 5 series were launched in Chinese market.

　　BMW Brilliance held listing ceremony with the theme of “to go with dreamers” for new BMW 5 Series Long Wheelbase version in Shanghai, launching four models firstly, priced at 489,620 to791,600 Yuan.Compared with the current long-wheelbase luxury cars on the market, 3108 mm wheelbase of the new BMW 5 Series is the longest among the models of the same level, 140 mm longer than the standard wheelbase. In the grand release party, new BMW 5 Series Long Wheelbase took “huge is beauty and beauty is pleasure” as the slogan, highlighting its luxury and design aesthetics, and remarked this model is for those customers who have passion and dreams, and high standards. It is designed for China market only.

　　Comments: BMW 5 Series is BMW’s best-selling cars in China. So to achieve greater sales in this market segment is critical to BMW brand.

　　As a new and best luxury commercial sedan, the new BMW 5 Series long wheelbase will get BMW more opportunity and change the pattern of the luxury car market.

　　August 18

　　Description: the first anniversary of Skoda Superb.

　　Shanghai Volkswagen Skoda Superb flagship model ushered in the anniversary. Since listed in the market in August 18, 2009, with excellent product quality and strong brand heritage, Superb has quickly gained wide acclaims from industry and market and became one outstanding model in the high-end B-Class market. Recalling the development course of last year, this model has brought in all-new consumer experience for the high-class car market and also demonstrated the strength of the Skoda brand. In the first anniversary, Superb has handed in a satisfactory answer.

　　Comments: As a synthesizer of the Skoda long history and advanced technologies of Volkswagen Group, with high quality, Superb has spared no effort to meet the Chinese consumer for typical high-quality requirements of high-class cars. Product strength coupled with a solid reputation of customer feedback, Superb has built a solid foundation for the development of the future market after a year’s accumulation.

　　August 23

　　Description: Beijing Hyundai Rainer was listed in China auto market.

　　Beijing Hyundai VERNA Rainer was launched in National Convention Center in Beijing worldwide firstly. Adhering to the globally award-winning fluid sculpture design concept of Hyundai automobile, with coupe-style body design and 4340mm * 1700mm * 1460mm body size, creating the largest 2570mm wheelbase among the models of the same level, Rainer has the spacious and comfortable interior space and large luggage loading area.

　　Rainer is equipped with the latest Hyundai γ (Gamma) CVVT engine. 1.4L engine has a maximum power of 78.7kW and a maximum torque of 135.4N/M while 1.6L engine has a maximum power of 90.4kW and a maximum torque of 155 N/M. Rainer is among the first models that benefit from the national preferential and energy-saving policies.

　　Comments: Rainer is a A0 + model that combines global intelligence and made especially for the Chinese consumers. With precise positioning, modern appearance, and larger size and excellent performance, it won the attention of young consumers.

　　August 26

　　Description: the first one millionth vehicle of Ford finished delivery.

　　Under the theme of “one million Ford, one million dreams” and with all its models, Ford showed up at the first Lanzhou indoor auto show. The delivery ceremony of the first millionth vehicle of Ford was held at the same time in the booth, which not only marked the sales of Chang’an Ford exceeded one million, but also herald a new era. Chang’an Ford also became the 12th independent brand whose total sales reached 1 million.

　　In the grand and innovative ceremony, Ford owners representative showed up with four star model and witnessed the born of first one millionth Ford owners.

　　Comments:

　　From January 2003 the first Fiesta went off the assembly line till 2010 August the delivery of the new Fiesta began, Ford took seven years to achieve the total sales of 100 million units.

　　That Ford has been able to achieve such excellent results is inseparable from its constant attention to product and its quality, safety and brand building.

　　August 30

　　Description: Dongfeng Nissan march was launched in China market.

　　August 30th, Dongfeng Nissan announced to list a new generation of MARCH and published the prices. The price range of four-level models was 69,900 Yuan to 92,900 Yuan.

　　As Nissan’s best-selling classic cars, three generations of MARCH has reached a cumulative overseas sales volume of5.65 million units in over 40 countries and regions. MARCH is also first Japanese car has won the Award of European Car of the Year. Meanwhile, MARCH has gained the Award of Japanese Car of the Year, the German Red Dot Design Award, the Japan Automobile Color Award and many other awards.

　　Taking fully consideration of young consumers demands, the latest generation of Nissan MARCH has been leading the trend of the global compact car by the three major advantages of “ easy to drive, easy to enjoy, and easy to act”.

　　Comments: China-made March has welcomed by all indeed. The cute car, one of the best-selling worldwide, caused a lot of fans and consumers expectations many years ago. The new generation of March is more masculine and adds many humanized technologies, which is in line with the tastes of the younger generation of domestic consumers.

　　August

　　Description: Tiguan was leading the city SUV market.

　　As Shanghai Volkswagen’s first SUV model, the market performance of TIGUAN has been quite eye-catching and sales have continued to rise significantly since the introduction in March.

　　After reached 8,000 in July, dramatically exceeded 10,000 in August, an increase of 21.2% compared with in July. Meanwhile, with the help of TIGUAN, Shanghai Volkswagen won the sales champion among the domestic passenger car market with a total sales volume of 86,330 units, up 32.1%. Thus, the accumulative sales of TIGUAN have reached 37,280 so far. With its excellent performance, TIGUAN can be said the leader of the city SUV market segment.

　　Comments: TIGUAN has won the sales champion in major cities such as Beijing, Shanghai, and Xi’an. The dominance of Japanese vehicles in the SUV segment was finally changed.

　　(Translator: Yalong/Jessie)

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　　http://auto.sohu.com/20101126/n277930923.shtml