两年一度的上海国际车展即将在4月20日盛大开幕,作为中国最具影响力的车展之一,全球各大汽车厂商纷纷选择将上海国际车展作为其新车首秀的平台,展示其最前沿的汽车设计与技术。新世代豪华汽车品牌DS将与宝马、雷克萨斯、英菲尼迪等其他豪华品牌齐聚E6展馆,参展展台面积达到了900平米。届时观众们将在E602展台欣赏到DS所带来的视觉盛宴。
The biennial Shanghai Auto Show will grandly open on April 20. As one of the most influential auto show in China, global auto companies chooses Shanghai Auto Show as the new car revealing platform to demonstrate the advanced car design and technology. New generation premium car brand DS will appear at hall E6 together with BMW, Lexus and Infinity. DS stage will have 900m2 area. Visitors will experience the visual feast brought by DS in E602 stage.
继2012年将概念车Numero 9带到中国后,本届上海国际车展DS又将全球首发一款全新概念车型。这款概念车是否会延续DS之前的设计风格?还是会另辟蹊径,以全新的风格亮相于世人面前?在中国市场日益重要的形势下,全新概念车会否吸收中国的元素?新概念车时三厢还是两厢?是SUV还是豪华轿跑?这些疑问,在上海车展开幕,将会一一揭晓。
Since brought concept cat Numero 9 to China in 2012, DS will global reveal a brand new concept car in Shanghai Auto Show. Will this concept car inherit DS previous design style? Or show a new fashion to all the audience? With the background that China market is becoming more and more important; will there be Chinese elements in new concept car? It is a hatchback or sedan? It is SUV or luxury coupe? All this questions will be answered in Shanghai Auto Show.
DS展台最吸引人眼球的车型之一非DS3 Cabrio莫属。继去年广州车展亚洲首秀之后,这是DS3 Cabrio第二次现身国内最高级别车展,届时在车展现场将公布其国内市场的零售价格,中国消费者终于可以尽情领略这款集个性、时尚和科技于一身的豪华敞篷车的魅力。独具一格的设计赋予了DS3 Cabrio无与伦比的驾驶乐趣,为消费者带来了敞篷车的个性化选择。而对DS品牌来说,DS3 Cabrio的正式上市,也将使DS的产品线更加丰富,产品布局更加完善。
Definitely, the most eye-catching car in DS booth is DS3 Cabrio. Since its revealing in Guangzhou Auto Show in 2012, it is the second time appearance in China high level auto show. DS will release the retail pricing and Chinese consumers will experience the glamour of this luxury cabriolet which is characteristic, fashionable and technological. For the brand, the launch of DS3 Cabrio improves its product line and development to the fullest.
同时亮相车展现场的还有目前已在国内市场上市销售的新时代豪华跨界车DS5、豪华5门轿跑车DS4和“巴黎风尚个性座驾”DS3。对于喜爱和关注DS品牌的消费者来说,这几款车型早已不再陌生,在传承了DS品牌原创设计、精湛工艺和人性科技的基础上,各自又有着其独特的个性风格。如DS5结合GT跑车的低风阻与流线造型而形成的独特的跨界造型及航空舱式驾驶舱的设计;DS4独一无二的延伸到车顶的全景挡风玻璃及线条优美的车身设计;DS3的鲨鱼鳍B柱造型、悬浮式车顶及包括多种撞色车顶与个性车顶贴纸在内的个性化选配方案,这些经典的原创设计和科技应用都成为了DS品牌独具特色之处,吸引了无数人的目光及业界人士的好评。
The models appeared in auto show also include new generation luxury cross-over DS5, premium 5-door coupe DS4 and Paris CHIC DS3 which are already for sales in China market. Those models are not strange for consumers who are in favor of DS brand and all of them have unique style while inherit the DS brand gene as original conception, refinements and technology for well beings. For example, DS5 has a cross exterior and cockpit design which originated from the low drag and streamline exterior of GT racing car. DS4 has a distinguished panorama windshield extend to roof and beautiful car body line design. DS3 has a shark fin B pillar, floating roof and personalized option of double color roof and characteristic roof poster. All those classic original conception and technology application are unique features of DS brand and attracted numerous attention and affirmation from industry.
目前,DS品牌全球总销量已突破30万辆。而在中国市场,继2012年品牌建设发展和渠道快速布局之后,对DS品牌来说2013年是其扎根之年。继续深化企业及品牌建设,使DS品牌的产品线更加丰富;快速本土化投产,为消费者提供更多选择;进一步完善渠道建设,强化用户体验,提升服务品质等都是DS品牌今年工作的重点,而本次上海车展则成为DS品牌展示其未来目标和信心的一个绝佳舞台。以上海车展为载体,新世代豪华汽车品牌DS将向全世界展示其最新科技和原创设计,同时也印证了DS对中国市场的高度重视及发展部署。以2013上海车展为契机,DS品牌将为中国消费者带来更多全新车型和更尊享的服务品质,让我们共同期待2013年上海车展DS的惊艳亮相。
DS has achieved global sales volume of 300,000 units. In China market, 2013 is a crucial year for DS after its quick brand and network development in 2012. The focus of DS efforts in 2013 include: deepening corporate and brand development; achieving local manufacturing to provide more options for consumers; optimizing network development and strengthening consumers experience. Shanghai Auto Show is an excellent platform for DS to demonstrate its goal and confidence. In Shanghai Auto Show, new generation premium car brand DS will demonstrate its latest technology and original conception; meanwhile DS will verify the importance and development strategy of China market. In Shanghai Auto Show, DS will bring Chinese consumers more new models and more delighted service quality. We are looking forward the surprising participation of DS in Shanghai Auto Show.