Che Shang Bao (http://dealer.auto.sohu.com/) is the newest online marketing platform tailor-made by Sohu Auto for the auto dealers and the dealer groups in China. Relying on Sohu's significant brand influence, matrix advantages and a large quantity of user groups, Che Shang Bao will provide dealers across the country more valuable and diversified functions such as recruitment activities, information dissemination, user interaction, after-sales reservation, membership management and services of data analysis and decision support and so on; and provide dealer groups innovative branding models as well as a 4S Cluster platform management solution designed for multiple brands and cities. 

　　70% of the consumers obtain their car buying information through the Internet

　　According to an automotive industry research report released in early 2009 by IResearch Consulting Group, a third-party research firm, that 70% of the consumers in China used the Internet to get information during their car choosing process. The Internet has become the number one preferred platform for car buying information. At the same time, online marketing is also getting highly valued and starts booming. The facts of the U.S President Obama's successful Internet campaign and GM's decision of choosing eBay to sell cars for revival have indicated that the global internet era has arrived. In 2009, the number of the Internet users in China had rapidly risen to 338 million, and online advertising has seen continuous growth of over 40% year on year, which clearly demonstrates the tremendous gold mine that internet marketing can create.

　　Che Shang Bao is the communication internet bridge between the auto dealers and consumers as well as an online promotional display platform for the dealers. Auto dealers can use Dealer to publish sales promotions and convene activities. The consumers can easily search through Sohu.auto.com for dealer's posted information, prices, accurate address as well as communicating directly with the dealers through online toll-free calls. At the same time, the consumers can also write down their experience and evaluation comments from purchasing the product and enjoying the service, which are undoubtedly a quick way for the outstanding dealers to expand sales volume, build up the brand, and accumulate a good reputation.