5. Ford Mazda suffered separation

　　Rumor that Ford will sell Mazda shares is finally settled in 2010. November 18, the Japanese president of Mazda Motor Corporation Takashi Yamanouchi announced: “Ford Motor Company’s ownership percentage in Mazda Motor Corporation will be cut down from 11% to 3.5%.” As a result, Mazda’s largest shareholder turned into the Mitsui Sumitomo Financial Group.

　　After Ford sold shares in Mazda, the Changan Ford Mazda is also broken into Changan Ford and Changan Mazda. Factories of Changan Mazda were also moved from Chongqing to Nanjing, which would bring China Mazda greater development space.

　　In recent years, Mazda has been suffering unsatisfactory in China because they did not keep balance between two JVs, and faced some limitations. Today, the establishment of Changan Mazda will promote Mazda’s business in China to a new period of development. This year, the new Mazda 3 will be made at the Nanjing plant, which will also become the first new model of new Changan Mazda.

　　6 Subaru’s domestic production

　　Over the past year, Subaru’s domestic production also won much concern in auto industry. Subaru’s total sales in 2010 certainly have exceeded 50,000. At the end of 2010 Subaru also responded to this topic. Latest news was that head of public relationship department of Fuji Heavy Industries said they were carrying out joint venture negotiation with Anhui Chery. The planning would be announced in March this year.

　　Regardless of who will be the final joint venture partner, it can be sure that Subaru will carry out local production, which needs the sincerity of the both sides.

　　Subaru’s failure in the Chinese market previously was precisely caused by too mean technical introduction. If it happen again, the Subaru’s local production for a second time will also never become succeeded.

　　And secondly, Subaru has no such a rich product lineup. Currently, it has only two hot models in China auto market, which after domestic production will also be confronted direct competition in their market segments. If the two models can not win success, Subaru’s joint venture company will have no available car models.

　　Summary: Last year was a bad one for the U.S. automakers while this year it is time for Japanese carmakers to suffer. Without the rescue of China auto market, the Japanese carmakers would face even more blows in the global market. In the New Year has come, Japanese carmakers will be much busier as well as to stop the declination in developed markets such as Europe and America but also need to face fierce competition in China, India and other emerging markets. It is foreseeable that the performance of Japanese carmakers in the next three years will directly affect the status of entire Japanese auto industry in the future the worldwide automobile industry.

　　(Translator: Yalong/Jessie)

　　See original Chinese report Please click:

　　http://wjttts.blog.sohu.com/165448043.html

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