FEATURE

　　"This question is often asked, I usually want to look for a not commonplace answer, but still have no new one." For the question when the domestic production of the Lexus will be carrying out, Lang Lixin said with a smile.

　　Lang first said these words in 2010. At that time he just transferred from FAW Toyota Motor Sales Co., LTD to Toyota Motor (China) Investment Co., Ltd. In the next meet media at the opening meeting, he was inevitably asked the domestic production problem. In the face of the multitudinous expected and inquiring eyes, he said “There is no timetable." It‘s his answer.

　　The media keep on waiting.

　　As a luxury auto brand with the sales growth in successive years, even Lang cannot remember how much domestic production of similar problems after which.

　　Two years past, Lang Lixin still has no updated information which can be disclosed.

　　In his opinion, as long as they can master the market conditions sufficiently, where produce this brand is not important. To this end, he also takes the LV brand as his argument, which is not produced in China, but still very popular among consumers.

　　In the case of domestic production projects is not substantial advanced, Lang Lixin need to find a new excitement to his career.

　　In the context of that Toyota want to use their hybrid technology to establish the competitive advantage in the future automobile market, and now they layout actively. Early in 2012, led by Lang Lixin, the Lexus China defined 2012 as the first year of hybrid technology, and they plan full-year hybrid technology sales will 15% share the total sales.

　　The after six months results showed that, this proportion has been increased to 25%. Lang who is a quite ambitious man decided to boost that percentage to 50% in the next three years. Lang Lixin said the distribution of the new energy automobile market about Toyota and Lexus, not only sell a few hybrid technology car, but also structural changes in the proportion of sales.

　　He frankly stated that this will be a very difficult task. But the good news is that about policies promote level, there is some information spread that the hybrid technology vehicles will be substantial supported. In the internal side, Lexus has prepared product and marketing ready.

　　Winter passed, spring be far behind?